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From large billboard advertisements to bus stop posters, Out-of-Home advertising makes it easy for you to plan your campaign and reach your desired target audience. Adinn, the best outdoor advertising agency in Kerala offers cost-effective outdoor advertising through its brand new ideas and creative concepts. To know more, visit http://kerala.adinnoutdoors.com/<br>
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01 Introduction CONTENTS Types of Outdoor Advertising 02 03 Outdoor Advertising Comes of Age 04 Tips for Successful Outdoor Advertising Campaigns Costs Associated With Outdoor Advertising 05 06 Conclusion
Introduction You see hundreds of outdoor advertisements every day.Doing outdoor advertising the right way .Also known as out-of-home (OOH) advertising, outdoor advertising is a broad term that describes any type of campaign that reaches consumers when they're outside their homes.billboard advertising companies in Kerala. It can be further segregated into more precise segments, but it's all outdoor advertising if it's outside the home.
Types of Outdoor Advertising Outdoor media is a staple because it reaches hundreds of thousands of people by foot, mass transit, or by car. It's usually very quick and impactful. The most common forms of outdoor media include: 1.Billboard advertising 2.Point of sale displays 3.Transit advertising and wraps 4.Mobile billboards 5.Guerrilla advertising 6.bus shelters, kiosks, and telephone booths
Outdoor Advertising Comes of Age It used to be that an outdoor ad was simply a way to achieve brand awareness. It's not possible to convey a complex message on a medium that people will see for only a few seconds, or for a few minutes at most. This type of advertising was seen as support for TV, direct mail, radio, and print campaigns. It kept the product or service in front of mind while it let other forms of media do the heavy lifting. Some outdoor advertising can become the focal point of an entire campaign, especially when it encompasses a stunt or drives interaction with users and their cellphones.
Tips for Successful Outdoor Advertising Campaigns Make your outdoor tactics shareable: Approach your outdoor advertising as something that will create a stir. People will see it, record it, and share it on social media. It's not a good use of your time and money if it doesn't possess this quality. Spend your money on high-traffic sites: You might be tempted to buy cheaper units and more of them, but it's far better to go with one site that will get a million views rather than five sites that will get 800,000. Less is more: Outdoor advertising catches the eye for a second or two—if you're lucky. You don't want to saturate the ad with messages and calls to action. Keep it simple and let a few words and stunning visuals grab consumers' attention. Think of outdoor media as a conversation starter. It's not there to inform, but merely to intrigue.
Costs Associated With Outdoor Advertising Reaching hundreds of thousands of consumers isn't cheap, and as competition for billboard spaces increases, so do associated costs. Cost calculations are based on a system called gross ratings points (GRP), the impressions that are delivered by a media schedule for the outdoor location. This is called the daily effective circulation (DEC), also known as a "showing." One rating point is equal to 1% of the market population. There are many factors involved based on traffic, visibility, location, and size.
Conclusion This is a mass-market medium, just like billboard,. It's best used for broad messages, branding, and support campaigns.best outdoor advertising agency in Kerala.
