AB 219 Education Organization- tutorialrank.com

1. AB 219 All Assignments For more course tutorials visit www.tutorialrank.com AB 219 Unit 1 Assignment Marketing Philosophies AB 219 Unit 2 Assignment Movie Insights, Inc AB 219 Unit 3 Assignment Barclays Bank AB 219 Unit 4 Assignment U Drive Transport AB 219 Unit 5 Assignment Bon Vivant Organic Gourmet AB 219 Unit 6 Assignment Numi Organic Tea Company AB 219 Unit 7 Assignment Goods and Service marketing AB 219 Unit 8 Assignment Developing and Managing New Products AB 219 Unit 9 Final Project Professional Selling and Sales Promotio ============================================== AB 219 Quiz 1 For more course tutorials visit

2. www.tutorialrank.com AB 219 Quiz 1 1. Question : Indicate whether the statement presented is true or false. The Internet is an important resource for gathering competitive intelligence, but non-computer sources such as company salespeople, industry experts, and Uniform Commercial Code filings can be equally valuable. 2. Question : What is the philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace? 3. Question : Indicate whether the statement presented is true or false. The system most commonly used for gathering marketing information is called an information processing system. 4. Question : Which definition below describes secondary data? 5. Question : What is the term that refers to a companywide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on precise customer groups? 6. Question : Indicate whether the statement presented is true or false. A strategy that focuses on keeping and improving relationships with current customers is called relationship marketing. 7. Question : What is the term for the delegation of authority to employees to solve customers’ problems quickly- usually by the first person the customer notifies regarding a problem?

3. Question 8. Question : Indicate whether the statement presented is true or false. Tim’s Telemarketing Service is using creative tactics to get prospective customers to buy a product they may or may not need. This is known as the relationship concept. 9. Question : Indicate whether the statement presented is true or false. A specially designed phone room used to conduct telephone interviewing is known as a central-location telephone facility. 10. Question : Indicate whether the statement presented is true or false. A sample arranged in such a way that every element of the population has an equal chance of being selected as part of the sample is a non-probability sample. ============================================== AB 219 Quiz 2 For more course tutorials visit www.tutorialrank.com AB 219 Quiz 2 1. Question : Which of the following best represents a formidable brand reputation in relationship to SWOT? 2. Question : What is the term for a marketing strategy that tries to increase market share among existing customers?

4. 3. Question : Which of the following represents an unconvincing brand reputation in relationship to SWOT Analysis? 4. Question : What is the term for a written document that serves as a guidebook of marketing activities for the marketing manager? 5. Question : Which of the following is an example of a market-oriented mission statement? 6. Question : A vendor for Kaplan Motors received the following message from one of Kaplan's marketing managers: "As we move forward during the 21st century, Kaplan is committed to building profitable customer relationships by creating environmentally better automobiles and getting them to market faster at lower costs." What type of statement is the marketing manager referring to? 7. Question : Indicate whether the statement presented is true or false. Technology is always an example of an external opportunity. 8. Question : Which of the following best represents a weak economy in relationship to SWOT? 9. Question : What is the term for a business unit that generates more cash than it needs to maintain its market share? 10. Question : Which of the following does the SWOT acronym refer to in a firm’s analysis? ============================================== AB 219 Quiz 3

5. For more course tutorials visit www.tutorialrank.com AB 219 Quiz 3 1. Question : What is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment? 2. Question : Which of the following descriptions from the pyramid of corporate social reasonability best describes ethical responsibilities? 3. Question : Indicate whether the statement presented is true or false. Top managers who behave ethically can influence others in an organization to behave ethically. 4. Question : Which of the following descriptions from the pyramid of corporate social reasonability best describes the term philanthropic? 5. Question : Indicate whether the statement presented is true or false. A law that prohibits U.S. corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries is the Foreign Corrupt Policies Act (FCPA). 6. Question : Indicate whether the statement presented is true or false. The rules people develop as a result of cultural values and norms are known as morals.

6. 7. Question : Indicate whether the statement presented is true or false. 8. Question : Which of the following descriptions from the pyramid of corporate social reasonability best describes legal responsibilities? 9. Question : Indicate whether the statement presented is true or false. The foundation for the pyramid of corporate social responsibility is philanthropic responsibility. 10. Question : Indicate whether the statement presented is true or false. Morals are rules people develop as a result of cultural values and norms. ============================================== AB 219 Quiz 4 For more course tutorials visit www.tutorialrank.com AB 219 Quiz 4 1. Question : What is the practice of choosing goods and services that meet one’s diverse needs and interests rather than conforming to a single, traditional lifestyle?

7. 2. Question : Indicate whether the statement presented is true or false. Global marketing, which targets markets throughout the world, has become an imperative for business today. 3. Question : Indicate whether the statement presented is true or false. Asian Americans have the lowest average family income of all ethnic groups? 4. Question : Indicate whether the statement presented is true or false. What are the three economic areas of greatest concern to marketers pertaining to consumers? 5. Question : Indicate whether the statement presented is true or false. Economic change is perhaps the most difficult external factor for marketing managers to forecast, influence, or integrate into marketing plans. 6. Question : What organization is charged with enforcing regulations against selling and distributing adulterated, misbranded, or hazardous food and drug products? 7. Question : Indicate whether the statement presented is true or false. 8. Question : Indicate whether the statement presented is true or false. 9. Question : What do U.S. managers need to develop in order to remain competitive? 10. Question : Indicate whether the statement presented is true or false. Mercosur was an agreement to dramatically lower trade barriers worldwide, and it created the World Trade Organization. ==============================================

8. AB 219 Quiz 5 For more course tutorials visit www.tutorialrank.com AB 219 Quiz 5 1. Question : What are the two basic types of external information sources used when a person seeks information in the outside environment? 2. Question : Indicate whether the statement presented is true or false. One thing marketing managers cannot do is create wants on the part of the consumer, which exist when someone has an unfulfilled need and has determined that a particular good or service will satisfy it? 3. Question : Indicate whether the statement presented is true or false. A modified rebuy is a situation vendors prefer because the purchase is not looking for new information or other supporters. An order is placed and the product is provided as in previous orders. 4. Question : What is the result of an imbalance between actual and desired states? 5. Question : Indicate whether the statement presented is true or false. When buying products, consumers always follow the same five steps in the consumer decision making process and do not stop until a

9. purchase has been made and evaluated, proceeding in the following order: 6. Question : What is the term for a measure of a Web site's effectiveness, calculated by multiplying the frequency of visits by the duration of a visit by the number of pages viewed during each visit? 7. Question : Indicate whether the statement presented is true or false. Of all the factors that affect consumer decision making, age exerts the broadest and deepest influence? 8. Question : Indicate whether the statement presented is true or false. The key characteristic distinguishing business products from consumer products are their physical characteristics, not their intended use. 9. Question : What is the word that describes the elimination of intermediaries such as wholesalers or distributors from a marketing channel? 10. Question : Indicate whether the statement presented is true or false. Consumers attempt to reduce dissonance in the postpurchase phase by justifying their purchase decision. ============================================== AB 219 Quiz 6 For more course tutorials visit www.tutorialrank.com

10. AB 219 Quiz 6 1. Question : Indicate whether the statement presented is true or false. The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups is called market diversification. 2. Question : What is the term for a means of displaying of graphic, in tow or more dimensions, the location of products, brands, or groups of products in customers minds? 3. Question : What is the targeting strategy called that views the market as one big market with no individuals segments and thus uses a single marketing mix? 4. Question : Indicate whether the statement presented is true or false. Demographic segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate. 5. Question : What is the process called for dividing a market into meaningful relatively similar and indefinable segments for groups? 6. Question : Indicate whether the statement presented is true or false. An undifferentiated targeting strategy is when a firm selects a market niche (one segment of a market) for targeting its marketing efforts. 7. Question : Indicate whether the statement presented is true or false. Occupation is a popular demographic variable for segmenting markets because occupation influences consumer’s wants and determines their buying power.

11. 8. Question : Indicate whether the statement presented is true or false. Markets can be segmented using a single variable, such as age group, which is more precise, but it is typically more difficult and complex to use than multiple-variable segmentation. 9. Question : Indicate whether the statement presented is true or false. Age is a popular demographic variable for segmenting markets because age influences consumer’s wants and determines their buying power. 10. Question : Indicate whether the statement presented is true or false. Gender is a popular demographic variable for segmenting markets because gender influences consumer’s wants and determines their buying power. ============================================== AB 219 Quiz 7 For more course tutorials visit www.tutorialrank.com AB 219 Quiz 7 1. Question : What is the fourth stage of the product life cycle? 2. Question : What is the first stage of the product life cycle?

12. 3. Question : Indicate whether the statement presented is true or false. An example of a PSA (public service advertisement) is the Smokey the Bear commercial that reminds everyone to be careful not to start forest fires. 4. Question : Indicate whether the statement presented is true or false. Developing strong loyalty by creating satisfied customer who will buy additional services from the firm and are unlikely to switch to a competitor is the idea behind relationship marketing. 5. Question : Indicate whether the statement presented is true or false. A service mark is the exclusive right to use a brand or part of a brand. Others are prohibited from using the brand without permission. 6. Question : What type of brands are Fruit of the Loom and Kodak examples of? 7. Question : An empty airplane seat produces no revenues for a day. What characteristic of service is this referring to? 8. Question : Indicate whether the statement presented is true or false. 9. Question : What is the third stage of the product life cycle? 10. Question : What is the term for physical evidence of a service, including the physical facilities, tools, and equipment use to provide the service? ============================================== AB 219 Quiz 8

13. For more course tutorials visit www.tutorialrank.com AB 219 Quiz 8 1. Question : Indicate whether the statement presented is true or false. A member of a marketing channel that exercises authority and power over the activities of other channel members is a channel agent. 2. Question : Agents and brokers are intermediaries who do not take title to a product but facilitate its sale from producer to end use by representing retailers, wholesalers, or manufacturers. 3. Question : Indicate whether the statement presented is true or false. Agents and brokers are wholesaling intermediaries who do not take title to product but facilitate its sale from producer to end user by representing retailers, wholesalers, or manufacturers. 4. Question : Logistics is the term that refers to the physical distribution of goods from one location to another. 5. Question : What enables companies to use another manufacturer’s already established channels? 6. Question : Indicate whether the statement presented is true or false. One of the most critical global supply chain issues for importers of any size is coping with legalities of trade in other countries. 7. Question : Reliability is the total time a carrier has possession of goods, including the time required for pickup and delivery, handling and movement between the point of origin and the designation.

14. 8. Question : Indicate whether the statement presented is true or false. According to the concept of generalization of labor, breaking down a complex task into smaller, simpler ones and allocation them to specialists will create greater efficiency and lower average production costs. 9. Question : A distribution channel in which producers sell directly to consumers is called an express channel. 10. Question : What is the link that connects all the logistics functions of the supply chain? ============================================== AB 219 Quiz Bank (8 Quizzes) For more course tutorials visit www.tutorialrank.com AB 219 Quiz 1 AB 219 Quiz 2 AB 219 Quiz 3 AB 219 Quiz 4 AB 219 Quiz 5 AB 219 Quiz 6

15. AB 219 Quiz 7 AB 219 Quiz 8 ============================================== AB 219 Unit 1 Assignment Marketing Philosophies For more course tutorials visit www.tutorialrank.com AB 219 Assignment Unit 1 Marketing Philosophies ============================================== AB 219 Unit 2 Assignment Movie Insights, Inc For more course tutorials visit www.tutorialrank.com Scenario:

16. You are a new marketing associate working for a growing Hollywood movie production company named Movie Insights, Inc. Your marketing manager is working on a quarterly update to the marketing plan for the company. The marketing manager assigns you the task of researching the success of the Disney Company under the direction of Chief Executive Officer (CEO) Bob Iger during the years 2006–2012. You have 7 days to conduct your research and report your findings. Directions for completing this assignment: Before beginning this Assignment, make sure to review the Learning Activities pertaining to the target market and marketing mix which you will help you to be more successful in completing this Assignment. Write a 2-page, business memo answering the following questions. For assistance with your Assignment, please use your textbook and library research resources. The directions for you to execute this task are as follows: 1. Read “Disney®: The Happiest Place on Earth” case study: Click here 2. Learn how to write a Business Memo by downloading the PDF below. 3. Use APA style referencing to avoid plagiarism. Include in-text citations and a References page. Use a minimum of 2 References resources, including your textbook. 4. Select a Disney franchise mentioned in the case study. 5. In your business memo, summarize the following marketing strategy components of your selected Disney franchise by addressing the following items: ==============================================

17. AB 219 Unit 3 Assignment Barclays Bank For more course tutorials visit www.tutorialrank.com In this Assignment you will read the Cengage® Case Study: “Barclays Bank: Banking on Ethics” and then respond to the checklist items in a critical essay based on the scenario below. Assignment Scenario: As a new marketing associate with Barclays Bank, you are tasked with writing a critical essay summarizing what transpired during the investigation conducted by the United States Department of Justice into the abuse of the London Interbank Offered Rate (LIBOR) interest rate regulated by the British Banker’s Administration. This essay, if chosen by your new employer, will be the report presented to the Board of Directors. Write a 2–3 page, (not including a title and references page), double- spaced, critical essay responding to the checklist items. For assistance with your Assignment, please use your textbook and library research resources. The instructions for you to execute this task are as follows: Directions for completing this Assignment: 1. Read the “Barclays Bank: Banking on Ethics” case study. 2. Learn how to write a critical essay: Click Here

18. 3. Use APA format and citation style, provide a title page and references, and do not forget to use in-text citations with their accompanying references so as to avoid plagiarism. 4. In your critical essay that includes your thesis, arguments, support, and conclusion, respond to the following: Checklist: ● Describe the level of ethical development the executives at Barclays demonstrated when manipulating the LIBOR interest rates. ● Did Barclays Bank neglect social responsibility? What could they have done to be more socially responsible? ● What actions regarding Corporate Social Responsibility (CSR) could Barclays have engaged in after the scandal broke to set things right and ensure that such an event would not happen again? ● Describe what level of morality would have been demonstrated if executives at Barclays asked themselves, “Even though manipulating the LIBOR will increase company profits, is it the right thing to do in the long run?” ● Explain the importance of ethics and social responsibility in marketing as a result of your case study analysis. ============================================== AB 219 Unit 4 Assignment U Drive Transport For more course tutorials visit

19. www.tutorialrank.com Instructions: Examining the external environment for opportunities and threats to a company, brand, and product is an essential step in the development of a marketing strategy. As a new marketing associate with U Drive Transport, you are tasked with examining the global marketplace for expansion opportunities and threats. Step 1. Use the template starting on page 2 to execute this task. Step 2. To begin the process, choose one region of the world by visiting: http://www.state.gov/countries Step 3. Choose one (1) country within your chosen region of the world. Locate one (1) major city center within your chosen country and examine the external marketing environment for opportunities and threats. Step 4. Using Chapters 4 and 5 in the textbook to inform your understanding of the 6 factors of the external environment in the global marketplace, examine the opportunities and threats to the company, brand, and product of U Drive Transport in your chosen major city center. Be sure to use the marketing language found within Chapters 4 and 5 of your textbook to explain your findings. Step 5. Based on the findings of your external environmental analysis, write a 500 word business memo to the owners of U Drive Transport discussing why the company should or should not consider expanding into the country you chose to examine. Be sure to use Chapter 5 of the textbook to inform your understanding of global marketing. Apply the

20. marketing language in your writing. You must examine the external marketing environment before writing the business memo. ============================================== AB 219 Unit 5 Assignment Bon Vivant Organic Gourmet For more course tutorials visit www.tutorialrank.com In this Assignment, you will create an audiovisual presentation to verbally market a product to another business rather than to consumers. According to Lamb et al. (2014), business marketing differs from marketing to consumers only in terms of the use of the products or services ─ leaving out the consumer. Business marketing entails marketing to persons and businesses who will then offer it to consumers. These products can include parts of goods or those that are used to manufacture other products, or services used by organizations to operate more efficiently or that are later resold. To demonstrate your comprehension of Business Marketing, read the following scenario and follow the directions to complete this Assignment. Scenario: You have just been hired as a new Business-to-Business (B2B) marketing associate with ZMX Global, inc., a national distributor of

21. food, beverage, and supplies to hospitality oriented businesses. As part of your marketing training, you have been tasked with finding new marketing opportunities (Retailers, wholesalers, Internet, institutions, etc.) for the distribution of a new product called “Bon Vivant Organic Gourmet,” a high quality organic frozen food product. Read the BonVivant Business and Product Profile: Click Here. Your job as a B2B marketing associate is to build relationships with reputable organizations that will successfully represent ZMX Global, Inc. and the Bon Vivant Organic Gourmet brand and product with integrity. Directions: Using what you learn from reading Chapter 7 to inform your work on this Assignment, build a 5- slide audio visual presentation using Microsoft PowerPoint with audio covering the characteristics that make Bon Vivant Organic Gourmet a business product. ============================================== AB 219 Unit 6 Assignment Numi Organic Tea Company For more course tutorials visit www.tutorialrank.com

22. In this Assignment, you will discuss antecedents of target marketing as they relate to the video case study on Numi Organic Tea. The video case study on Numi Organic Tea describes how the company’ssampling program helps position the Numi Organic Tea brand with its target markets. The brand’s premium position ties naturally into the customer outlined in the film, but Numi is also interested in expanding outside of the major tea drinker into more casual tea drinkers. Short Essay: Write a 250 (or more) word discussion using research from your textbook to help substantiate your understanding of segmentation, target marketing, and positioning. Apply APA style referencing in your writing. What is Numi's principle marketing plan? In what way does Numi's marketing team use what they know about their target demographic to implement their marketing plan? Defend Your Answer Challenge: Highlight your multiple choice answer in yellow. Write a 100 (or more) word discussion in defense of your answer to the multiple choice and true/false questions using research from your textbook to help substantiate your understanding of segmentation, target marketing, and positioning. Apply APA style referencing in your writing. ============================================== AB 219 Unit 7 Assignment Goods and Service marketing www.tutorialrank.com

23. https://www.youtube.com/watch?v=0116mkt7-Mo Double click on video to watch. It may ask you if you recognize this content, allow it to play. It is safe to open. (YouTube, 2001) Checklist: In 250 words or more, answer the following questions: 1. Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story . 2. Discuss the type of consumer product (convenience, shopping, and specialty, unsought) you identified in the plot of the story. Explain your answer. 3. Discuss how the television show or movie increases or decreases the brand equity of the product. 4. Describe the brand strategy of the product you identified within the plot of the story. ============================================== AB 219 Unit 8 Assignment Developing and Managing New Products

24. www.tutorialrank.com Directions for completing this Assignment: 1. Watch the video on Developing and Managing products: ©GaGa’s Inc. 2. Using research from Chapter 11 in your textbook, answer the questions on ©GaGa’sInc. in the template provided below. Part 1: Short Essay: Write a minimum 200 word discussion in response to each of your 3 essay questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing. With regard to consumer appeal, compare and contrast the GaGa's brand with the Sherbetter name of the product. Why did Jim King and his wife choose the GaGa's brand over the use of Sherbetter as the brand of the product? Type the following phrase into your website browser: "Gaga Gourmet Frozen Dessert and Ice Cream." On the results page, identify retailer websites and social media websites that feature the Gaga's brand and product offerings. Explore these resources and identify a single Gaga Gourmet product offering. Discuss the following topics related to your chosen Gaga Gourmet product offering: Product Features Product Benefits

25. Product Packaging Product Labeling Trademark Part 2: Defend Your Answer Challenge: Step 1: Highlight your multiple choice answer in yellow. Step 2: Write a 100 (or more) word discussion in defense of each of your answers to the multiple choice and true/false questions using research from your textbook to help substantiate your understanding of products and the new product development process. Apply APA style referencing in your writing. ============================================== AB 219 Unit 9 Final Project Professional Selling and Sales Promotion www.tutorialrank.com You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport.

26. Scenario The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport company has dominated the United States marketplace as a premier car sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car sharing business, visit the websites of competitors of U Drive Transport: ● Research “car sharing” on the Internet and research 2 competitors in this industry. As the new marketing associate for U Drive Transport, you have been tasked with preparing a prerecorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering. Additionally, you must provide training on the seven steps (slides #4–10) of the personal selling process located in your text (Chapter 17) and in the steps below. Directions for Executing this Assignment: ● Watch the Video on U Drive Transport: Click Here

27. ● Register for a FREE Brainshark® account (© 2014 Brainshark):Click Here ● Visit the Brainshark website and familiarize yourself with the free presentation tool that you will use to record the sales training: Click here for the home page and access their tutorials. ● Review the following document: Explaining a Process ● Prepare a 10 slide sales training presentation using Microsoft PowerPoint ==============================================