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Climate Change in a World

Climate Change in a World. YouTube is the dominant online video site. 150,000 – 200,000 videos are uploaded daily SOURCE: http://mediatedcultures.net/ksudigg/?p=163 Hundreds of millions of videos are watched daily Source: YouTube.com

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Climate Change in a World

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  1. Climate Change in a World

  2. YouTube is the dominant online video site • 150,000 – 200,000 videos are uploaded daily SOURCE: http://mediatedcultures.net/ksudigg/?p=163 • Hundreds of millions of videos are watched daily Source: YouTube.com • 68 million unique users visit YouTube each month Source: YouTube.com

  3. People turn to online video as a source of news A third of all Americans - and half of those who go online - say they regularly or sometimes watch news programs or video clips on the Web SOURCE: Key News Audiences Now Blend Online and Traditional Sources on the Web Pew Research Center for the People & the Press August 2008

  4. And it’s not just the young… http://weblogs.hitwise.com/heather-dougherty/2008/04/post.html

  5. What can you learn about climate change from YouTube? 30,900 videos tagged “climate change” 58,800 videos tagged “global warming”

  6. Discussion questions: • How does this video influence the public discussion on climate change? • How does this public discussion impact your work? Share your thoughts

  7. Clip 1:“Climate Change” Uploaded June 2007 – 1,522,821 views

  8. Clip 2:“Climate Change, Hoax” Uploaded May 2007 – 192,722 views

  9. Clip 3:“Climate Change, Politics” Uploaded July 2007 – 590,008 views

  10. Clip 4:“Climate Change, Science” Uploaded September 2006 – 825,905 views

  11. Four Media Trends • Citizen Journalism • Advocacy Journalism • Hollywood Advocacy • Humor as Political Commentary

  12. Thoughts? Insights?

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