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The Importance of Pop Culture

fashion. Internet websites, blogs, wikis, games. Why is it so important? ... icebreaker start a conversation with your teen users

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The Importance of Pop Culture

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    Slide 1:The Importance of Pop Culture

    Why librarians need to keep up and easy ways to do it! Kati Tvaruzka Assistant Professor, Education Reference Librarian McIntyre Library, UW-Eau Claire tvaruzke@uwec.edu

    Slide 2:What is popular culture?

    Definitions: Pop culture: “culture based on popular taste and disseminated widely and usually on a commercialized basis” (OED, 2nd ed.) Pop culture: “commercial culture based on popular taste” (New Oxford American Dictionary, 2nd ed.)

    Slide 3:What is popular culture?

    The culture of the masses: popular music television shows movies brand names sports fashion Internet – websites, blogs, wikis, games

    Slide 4:Why is it so important?

    Successful promotion and programming for teens isn’t possible unless you know what appeals to them Lets teens know that you care about them and their interests Good icebreaker – start a conversation with your teen users – “Hey, did you watch Heroes last night?” You all keep up with the things that kids are reading, but are you aware of what they’re watching, listening to, wearing? You all keep up with the things that kids are reading, but are you aware of what they’re watching, listening to, wearing?

    Slide 5:Why is it so important?

    Helps predict fads and trends – have those materials in your library before they ask! Helps you remember how it feels to be a teen! You all keep up with the things that kids are reading, but are you aware of what they’re watching, listening to, wearing? You all keep up with the things that kids are reading, but are you aware of what they’re watching, listening to, wearing?

    Slide 6:What NOT to do!

    Don’t… be a pop-culture snob Don’t… try to be what you’re not – acting cool when you’re not makes you look silly (and creepy)! Snobs– if we ignore popular trends we risk making ourselves superfluous and we alienate potential library customers and future library champions Don’t try to be what you’re not, but make your teens feel like you care about what they’re into – acting cool when you’re not makes you look desperate!Snobs– if we ignore popular trends we risk making ourselves superfluous and we alienate potential library customers and future library champions Don’t try to be what you’re not, but make your teens feel like you care about what they’re into – acting cool when you’re not makes you look desperate!

    Slide 7:Easy ways to keep up

    Read teen magazines Teen People (http://www.teenpeople.com) Twist Magazine (http://twistmagazine.hollywood.com) Seventeen (http://www.seventeen.com) Read entertainment magazines Entertainment Weekly – my favorite! (http://www.ew.com) Rolling Stone (http://www.rollingstone.com)

    Slide 8:Easy ways to keep up

    Regularly watch “re-cap” shows such as Best Week Ever (VH1) or The Soup (E!) Entertainment websites – RSS feeds are the best way to keep up! (more on this later…) MTV’s TRL (http://www.mtv.com/ontv/dyn/trl/series.jhtml) E! online (http://www.eonline.com) EW (http://www.ew.com) To "pluto" is "to demote or devalue someone or something," much like what happened to the former planet last year when the General Assembly of the International Astronomical Union decided Pluto didn't meet its definition of a planet.To "pluto" is "to demote or devalue someone or something," much like what happened to the former planet last year when the General Assembly of the International Astronomical Union decided Pluto didn't meet its definition of a planet.

    Slide 9:Easy ways to keep up

    Be aware of awards beyond the OSCARS and GRAMMYS Teen Choice Awards (http://www.fox.com/teenchoice) MTV VMAs (http://www.mtv.com/ontv/vma/2006) People’s Choice Awards (http://www.pcavote.com) MTV Movie Awards (http://www.mtv.com/ontv/movieawards) Learn “new” words – American Dialect Society

    Slide 10:Easy ways to keep up

    When you’re at the store, pay attention to what’s playing in the background or being advertised to teens Talk to, listen to and watch teens!

    Slide 11:Final thoughts…

    Don’t feel overwhelmed… You’re already doing a good job of keeping up with “hot” books, so just take a little time to keep up with “hot” culture! And I’m here to help…feel free to contact me anytime at tvaruzke@uwec.edu or 715-836-4522

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