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The Future of Global Tourism. The environment today Vulnerability Resilience Reclamation. Travel Today. Demand - Change in consumer behavior Travel Supply – Competition. Issues of Concern. Security Top priority of travelers today Safety Health Crime. Issues of Concern.
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The Future of Global Tourism The environment today Vulnerability Resilience Reclamation
Travel Today • Demand - Change in consumer behavior • Travel • Supply – Competition
Issues of Concern • Security • Top priority of travelers today • Safety • Health • Crime
Issues of Concern • Facilitation • Visa requirements • Administrative guidelines • Departure tax • Eco-tourism • The fastest growing segment of the industry
Issues of Concern • Currency exchange • Requirement for exchange • Culture • Culture vs. commondization • Technological advances • The internet
Tourism Planning for the Future • Collaboration between public and private sector • Regional collaboration • Marketing • Sustainability
How do we Compete? • Formulation of strategies designed to take advantage of the forces driving change in the environment • The new tourist • Luring the “ideal” visitor • The co-alignment principle • Analysis of the destination strongest appeal • Strategic choice
Strategic Choice • Competitive methods • Core competencies • Adding value • Forces driving change
The Co-Alignment Principle • The Co-Alignment Principle • Destination • Performance • Destination Structure • Environmental Events • Strategy Choice/ • Competitive Methods