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Corporate strategies are important if a company wants to reach its goals and stay competitive in a world that is always changing. Setting a clear direction for the organisation, aligning resources and skills with long-term goals, and making well-informed decisions that steer the firm to success are all components of effective strategic planning. A well-crafted business strategy considers both internal and external aspects affecting the organisation, such as industry trends, market conditions, competitive challenges, and customer expectations. The value of corporate strategy guidance cannot be
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