1 / 9

Click here for presentation

PRE MEDIA AGE. MASS MEDIA AGE. SOCIAL MEDIA AGE. Consult a professional. Readers letters ... Social shopping sites. Talk face to face. Consult a professional ...

Pat_Xavi
Download Presentation

Click here for presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    Slide 1:Monetizing Social Media

    Paul Gillin BtoB NetMarketing Breakfast May 14, 2009

    Slide 2:How We Share Influence

    PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Talk face to face Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Phone call Talk face to face Phone call SMS Email Instant Messenger Talk face to face Talk to shop worker Consumer influence channels Source: Universal McCann Erickson This revolution is emphasised in the number of channels consumers now have to share and publish opinions. Social Media has provided consumers with the opportunity to contribute and publish opinions like never before. This has moved billions of thoughts online This revolution is emphasised in the number of channels consumers now have to share and publish opinions. Social Media has provided consumers with the opportunity to contribute and publish opinions like never before. This has moved billions of thoughts online

    Slide 3:The Value of Communities

    Slide 4:New Concepts

    Friend Friend in Common Follower Profile Group News Feed Poke Wall Connection Answer App Hash tag

    Slide 5:Three Ways to Monetize

    Hilton Hotels – Feedback Loop Threadless – Deputized Designers Top Coder – Community Developers

    Slide 6:Opinion Panelists

    Slide 7:Deputized Designers

    Slide 8:Product Developers

    Slide 9:Thank you!

    Paul Gillin 508-202-9807 paul@gillin.com www.gillin.com Twitter: @pgillin Available on Amazon or from www.NewInfluencers.com Available on Amazon or from www.SSMMBook.com

More Related