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new solutions for retail offices from cfi fluorescent

New Solutions. Good Lighting Sells. The 4 Goals of Retail Lighting. High-performance luminaires vs. Total cost of ownership. . 1. Attract the customer2. Evaluate merchandise3. Facilitate sales4. Reduce operation costs. . . GO4. GO4 the Greenest White Parabolic. Applications. OfficesRetail Schools.

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new solutions for retail offices from cfi fluorescent

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    1. New Solutions for Retail & OfficesFrom CFI Fluorescent Karine Vézina September 14th, 2009

    3. Good Lighting Sells

    4. The 4 Goals of Retail Lighting 1. Attract the customer 2. Evaluate merchandise 3. Facilitate sales 4. Reduce operation costs.

    6. Applications Offices Retail Schools

    7. Macy’s Business Case Brand-right lighting concept to its stores Existing semi-specular parabolic 2’x2’ fixtures received new white parabolic louvers Transforming the ceiling plane from dark to light Install from below fixtures Minimal dollars. Dramatic before-and-after contrast.

    8. GO4 Comfort No dark ceiling plane No sharp cut-off on walls No cave effect Low brightness VCP of >70%

    9. GO4 Efficiency 2' x 4' two lamp T8 32 W 85.9% 2' x 2' two lamp T8 17 W 80.8% 1' x 4' two lamp T8 32 W 78.7%

    10. GO4 Energy Savings Decrease your customer current energy bill by as much as 65%

    11. Additional Features 94% Reflective flat white louver Miro™ aluminum reflector One-piece housing construction 5” Deep body Emission free powder coating No light leak around louver Ballast standard disconnect Safe handling 18 Gauge steel hinges Black housing Spring loaded rooster head latches Green packaging

    20. Ordering Logic GO4

    21. Ordering Logic GO4 Retro

    22. Marketing Tools Electronic brochure Spec sheets Price List IES files & Genesys What’s new Instruction Sheet Illuminator

    23. LouverBay Good Looks More attractive aesthetics Uplight feature enhances store environment Quality Construction Best built low bay luminaire for the retail sector Advanced Lighting Performance Superior lighting output for greater merchandise appeal Low operating cost

    24. More Attractive Aesthetics Slim profile Modern, sleek form Post painted

    25. Superior Lighting Output for Greater Merchandize Appeal Candlepower distribution designed for lighting vertical planes Lighting efficiencies of up to 86.8% with 4 T8 lamps Controlled light distribution bringing out textures

    26. Best built low bay luminaire for the retail sector One-piece body for both 4‘ and 8' luminaire lengths Built tough for long-lasting use Superior strength

    27. Low Operating Costs Lower purchase price Fewer luminaires Lower purchase price Lower energy costs More lumens per watt Superior efficiency Lower maintenance costs One-piece louver with integral hinged and cam-latch design Ballast properly cooled

    28. 12% uplight Reduced cave effect Expands the store Space look cleaner Keeps the ballast cool The Right Store Ambience

    29. To Order

    30. Lytecel 6

    31. What is an Armstrong Techzone ceiling? Lighting, diffusers and sprinkler heads all housed in the 6" “technical zone” Creates custom looks with standard options Provides superior aesthetics with a total pre-manufactured system Monolithic, uncluttered ceiling visual

    35. LI & LC with Louver

    36. LI with Lens

    42. Competitive Analysis

    43. Marketing Tools & Communication Printed brochure Spec sheets Instruction sheet Price List IES Files & Genesys IIDEX Info-Link Armstrong reps Armstrong website (Agili-T & Lytecel 6)

    44. For Further Information

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