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Analysing Open-ended Survey Question Responses in CAQDAS

Analysing Open-ended Survey Question Responses in CAQDAS. Graham Hughes NCRM QUIC Node - University of Surrey Research Methods Festival - 6th July 2010 n.hughes@surrey.ac.uk. Data collection methods and OEQ data quality. Interview Type. Life History Interview. Survey Interview.

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Analysing Open-ended Survey Question Responses in CAQDAS

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  1. Analysing Open-ended Survey Question Responses in CAQDAS Graham Hughes NCRM QUIC Node - University of Surrey Research Methods Festival - 6th July 2010 n.hughes@surrey.ac.uk

  2. Data collection methods and OEQ data quality Interview Type Life History Interview Survey Interview Flexibility to Respondent Self-completion Face to Face Data Collection Recorded & transcribed Interviewer mediation Questionnaire Design OEQs grouped at start OEQs spread around

  3. Data used in these examples • Professional survey of flooding experiences • Households in England • Events in 2000 • 1,250 respondents • Face to Face using CAPI • Mainly closed questions, but 8 OEQs • Interviewers typed responses in real time

  4. Who might be asked to analyse it? • Quantitative survey analyst: • Because you are analysing the rest of the data • Qualitative research analyst: • Because it’s qualitative and that’s what you do • Online research analyst: • Because it is easier to phrase open ended questions

  5. Why use CAQDAS? • ATLAS.ti, Nvivo, MAXqda, QDA Miner • Speed • Accuracy • Transparency • Replicable • Tools designed for the task

  6. Four main phases of work • Data preparation & introduction to CAQDAS • Development & application of themes (coding) • Exploration of relationships between codes, respondent attributes, and the texts • Export of selected coding data to SPSS for further analysis (“Quantitising”)

  7. Nvivo Main Screen

  8. MAXqda Main Screen

  9. Developing Themes • A range of possibilities from fully manual to fully automatic • Range of data quantities and qualities should be considered • Our own prejudices and preconceptions hold us back • Inductive approach based on the data

  10. Nvivo – Word Frequency Tag Cloud

  11. MAXqda – Word Frequency Table

  12. QDA Miner/Wordstat – Phrase Finder

  13. Coding in MAXqda

  14. Reporting and Checking Codes • “X% of respondents mentioned Y” • Reference coding - (“signposts”) • Substitution coding – (“exact”) • So, check for errors • Code definition • Incorrect use • Omissions

  15. But also, look for difference. • Make rarity a virtue! • “My personal experience was being told my family had been evacuated when they had not and not being allowed access to my own road when my family were trapped inside” (R:12284 – male, aged 35/44, working full time, house was flooded) – response to a question about better ways to warn people.

  16. MAXqda – Attributes Table

  17. Crosstabs in MAXqda

  18. Nvivo – Matrix Coding Query

  19. QDA Miner – Coding by Variable

  20. Data collection methods and CAQDAS programs Interview Type Life History Interview Survey Interview Flexibility to Respondent Self-completion Face to Face Data Collection Recorded & transcribed Interviewer mediation Online survey Questionnaire Design OEQs grouped at start OEQs spread around

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