Putting the Boot to the Tobacco Industry

1. Putting the Boot to the Tobacco Industry How to Successfully Plan Tobacco Prevention Activities

2. SWAT Structure: The BIG Picture SWAT Teams Adult Partners SWAT Headquarters (OSDH -OTCP) Empower youth to expose Big Tobacco CX SWAT Coordinators (County) SWAT Regional Coordinators CX Coordinators (County)

3. Priority Areas • Priority Area I – Eliminate Secondhand Smoke Exposure • Priority Area II – Prevent Youth Initiation • Priority Area III – Promote Tobacco Cessation (quit) Services • Priority Area IV – Reduce Tobacco Industry Influences • Social Capital Assets

4. What are Indicators? Examples: • Indicators are a tool to help you focus your tobacco prevention activities and bring change to your community. They are also used to measure your progress for tobacco prevention. • 24/7 • Earned media that exposes the tobacco industry • Creating ordinances that mirror state tobacco laws

5. What are Social Capital Assets (SCA)? • Social Capital Assets are different because, they reflect participation, support, and empowerment to achieve a common goal in tobacco prevention. Examples: • Extent of community activism among youth • Increase community participation • Provide training

6. Planning vs. Flying by the seat of your pants

9. What Is Project Planning? Project planning is… • A formal process • A “futuristic” activity • Proactive rather than reactive • Sequential or stepwise • Collaborative

10. Project Success • Projects Succeed because: • Members have a shared vision • Members have a shared commitment • Members receive recognition for their contributions

11. Project Failure Projects fail for a number of reasons: • Lack of coordination • Lack of resources • Poor communication • Inadequate planning • Poor follow up

12. Steps for Planning…

13. What is a Planning Tool? • A BIG picture of planned activities/events throughout the year (October 1, 2008-September 31, 2009) • Not as specific as an Action Plan • A map of where you want to go

14. Event Name & Indicator or SCA Target Date Audience Components Item Cost Total Cost  3/28/07 • supplies (shoes, tags) • SWAT gear (t-shirts) • School approval • Light refreshments • Tobacco Industry Manipulation Training from Regional Coordinator • $200 • $1,000 • $100 $ 1,300.00 SWAT Planning Tool for 20O8-2009 KBD – Project 1200 SCA #3 (Extent of community Activism among youth to support tobacco control) Students, teachers, parents, comm. members 3/28/07

15. What is an Action Plan? • Actions sequenced over time • Usually involving other team members • When completed, makes a positive difference in our programs

16. The Rule of Three • Three Actions • Three Weeks • Three team members

17. Name of Activity/Event: Kick Butts Day – Project 1200 Indicator or SCA: SCA #3- Extent of community Activism among youth to support tobacco control Lead: Olustee SWAT Team Leadership Purpose/Outcome:To expose the tobacco industry with quotes and facts on boots that represent the 1200 people that die every day from tobacco use. Date and Time: March 28, 2008 Location: Olustee Schools in Olustee, Oklahoma Training Facilitator/Consultant: Mr. Drury, MSChell Kelly, Linda Carroll Action Plan

18. Event Name & Indicator or SCA Target Date Audience Components Item Cost Total Cost SWAT Planning Tool for 20O8-2009

19. Name of Activity/Event: Indicator or SCA: Lead: Purpose/Outcome: Date and Time:Location: Training Facilitator/Consultant: Action Plan

20. Questions/Comments?