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The Tobacco Industry & “Safer” Cigarettes

The Tobacco Industry & “Safer” Cigarettes. Safer Cigarettes. Tobacco’s Toll. 440,000 U.S. deaths each year 80% of youth try cigarettes before their 18 th birthday Kills 1/3 of the people who use it. Quitting Time. 70% of smokers want to quit 41% of smokers attempt to quit

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The Tobacco Industry & “Safer” Cigarettes

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  1. The Tobacco Industry & “Safer” Cigarettes Safer Cigarettes

  2. Tobacco’s Toll • 440,000 U.S. deaths each year • 80% of youth try cigarettes before their 18th birthday • Kills 1/3 of the people who use it

  3. Quitting Time • 70% of smokers want to quit • 41% of smokers attempt to quit • 5% of smokers succeed each year • It takes an average of 11 quit attempts to succeed

  4. “Lights”

  5. The T.I. Reacts • The 1950s: • Filters are added • The 1970s: • Lights are launched • The 1990s & ’00s: • “Safer” cigarettes are launched

  6. The 1950s

  7. The 1950s The 1950s

  8. The 1970s

  9. The 1970s

  10. The 1990s

  11. A Safer Cigarette

  12. A Safer Cigarette

  13. A Safer Cigarette

  14. A Safer Cigarette

  15. A Safer Cigarette

  16. The Result • It’s a cycle • New products are launched • Smokers believe new products are “safer” • It’s your job to let people know …

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