Meeting, Conference, & Event Travel

1. Meeting, Conference, & Event Travel People, Process & Technology

2. Agenda • Introductions • Our Experience • Case Studies • People (Dedicated Team & Roles / Staff Plan) • Process (Communication, Work Flow and Budgeting) • Technology (Platform, Registration and Reporting) • Air Discussion • Cost Savings • Q&A Agenda

3. How MADISON does it For over 3 decades MADISON has been a leading worldwide provider of meeting and event management services and solutions. Each discipline can be leveraged independently to solve a specific need, or combined to define and execute your strategic vision. • Meeting & Event Management • Reward/Recognition & Travel fulfillment • Strategy & Consulting services • Administration, Measurement & Analytics • Communications Services • Hotel Site selection and negotiation • Group housing and registration services • Special event planning: sports & leisure activities • Airline & group transportation management • On-site program coordination and support • Customized Online Registration & Management tools • Post-event expense reconciliation How MADISON does it

4. MADISON’s Clients…..Global Presence MADISON’s Clients

5. L’Oreal - MATRIX • 6,000 Attendees / 3 Days • Buyout ALL MGM Meeting Space • Global Audience • 16 Session Offerings per day • Pre-paid vs. Sponsored • 9 Attendee Types • VIP • Matrix Staff • Vendor • Attendee • International • Presenter • Press • DSC • Business Partner Case Studies

6. L’Oreal - MATRIX • Production Schedule • Staff Schedule • Meal Schedule • Security Schedule • Front House Process • Expense Authorization Case Studies

7. Pfizer – NYC Spree • 1,300 Attendees • 4 Days / Multi-Wave Program • Overlapping Itineraries • 2 Properties • 18 Participant Types Case Studies

8. Operations & Service Team People

9. MADISONProcess Stage 1 Define Objectives Assign Responsibilities Create Timeline Approval Review Contracts & Pricing Develop Budget Process

10. Stage 2 MADISONProcess Launch Registration Scheduled weekly meetings BASECAMP Test Revise Standard operating procedures Timeline updates BuildRegistration Site

11. MADISONProcess Stage 3 Operations Manual Reports & Updates Staff Review BASECAMP Final Reconciliation On-Site Operations

12. MADISON Process • Operational Timeline • Visibility with Basecamp • Milestones • “To do’s” • Team Assignments • Quality Control • Multi Level Cross Checking • Checks and Balances with Budgets • Cost Savings • Branded Meal Card • Water Stations • Team Efficiency Process

13. MADISONTechnology MAESTRO™ is a proprietary platform that integrates suites of attendee management tools and selective features of “Best in Class” third party solutions. The platform enables us to seamlessly facilitate all aspects of attendee registrations to communicate effectively with both vendors and attendees. MAESTRO’s suites include: • Registration System • Customized Report Tool • Event Desktop (Activity Sign Ups) • Air Tool (Arrival/Departure Manifests) • Customized Branded Website • Communication System • Survey Tool Technology

14. MADISON Technology • MADISON provides attendees with 24/7 access to a registration web site designed with best-of-breed interactive tools that is consistent with your organization’s branding. • Attendee Management Solution • Branded Registration Site • Session & Activity Management • Room Block Management • Housing Management • Real Time Cost Capture • Global Capabilities • Communications & Real Time Reports • Real Time – Schedules Reports • Ad Hoc Reporting Technology

15. MADISON Reporting • Real-Time & Scheduled Reports • MADISON can generate summary and detailed reports covering all aspects of the event. • Change Reports • MADISON can quickly identify changes in event registrations, accommodations. • Ad Hoc Reporting • MADISON offers an Ad Hoc reporting feature, which allows AVAYA to specify the columns of data you require. Technology

16. MADISON Air Travel • Technology & Reporting - Technology development and integration are the keys to proactive travel management. • Drill-down capability • Detailed Management Reports • Multiple Formats • Supplier Negotiations - Thirty years of skilled experience in travel management give Madison the benefits required to create favorable vendor discounts. • Client Contract Integration • Benchmarking Program • Madison Discount Program • Charter Services Nashville - West Mikha – See last few slides for our “sample” of an air analysis Air Travel Management

17. Q&A

18. Why MADISON Customized process, with the ability to target franchises, regions, districts and individual salespeople with a customized message Approach Ongoing assessment of sales environment to strategically alter messages and tie-in to company-wide messaging Adaptability State of the Art Website Registration Tools and Reports – Customizable to fit any need Technology Strategic partner focused on cost savings efforts Partnership Understanding of the client’s internal culture as well as operational knowledge in a multitude of destinations combined with superior meeting strategies Knowledge Excitement Passionate in what we do, with a experience team of individuals to support whatever comes our way. Why MADISON

19. Showing PAX For Program: MMS MID-YEAR TRAINING MEETING

21. MADISON– Air Analysis “Images”

22. MADISON– Air Analysis “Images”

23. MADISON– Air Analysis “images”