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.IN Relaunching and Implementation

.IN Relaunching and Implementation. 26 April 2005 Dr. Govind/ K.B. Narayanan Department of Information Technology Government of India govind@mit.gov.in , kbn@mit.gov.in. Agenda. History Goals of the re-launch Process Sunrise Landrush On-going operations Learnings Current challenges.

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.IN Relaunching and Implementation

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  1. .INRelaunching and Implementation 26 April 2005 Dr. Govind/ K.B. Narayanan Department of Information Technology Government of India govind@mit.gov.in, kbn@mit.gov.in

  2. Agenda • History • Goals of the re-launch • Process • Sunrise • Landrush • On-going operations • Learnings • Current challenges

  3. .IN History – 1992-2004 • Opened in 1992 • Managed by National Centre for Software Development (NCST), then by Centre for Development of Advanced Computing (C-DAC) • Restrictive eligibility requirements • Registry and Registrar functions combined in one • Manual and lengthy registration process • About 6600 names in the database (despite population base of over 1B) • Low growth; not meeting potential

  4. Goals of the re-launch • “10 point agenda” announced in May, 2004 by Union Minister of Communications and IT : Dayanidhi Maran • #5: “…bring about improvement in Indian Internet Domain Name with a greater market focus…” • Number of .IN registrations should reflect the advance of IT in India • Bring in policy changes to set up a liberal, market friendly and state of the art Registry Services • Establish .IN as a major modern domain-a virtual India on the Internet

  5. Process & timetable • New .IN Internet Domain Name policy announced during October, 2004 • Afilias India selected as Technical partner on 20th December,04

  6. Key changes • 2nd level domains available on an unlimited basis • 3rd levels in co.in/net.in/org.in also opened to all registrants • Registry exits retail; separate registrar level created • Pricing to registrars reduced from Rs750(~$17.00) to: • 2nd level: Rs. 500 (about US$11.00) • 3rd level: Rs. 250 (about US$5.50) • Registrations taken online, and effective within 24 hours of application • A “Sunrise” to protect intellectual property • Dispute process adopted • A category of Reserved Names established • Registry retains authority to protect sovereign interests and public order

  7. Sunrise • 1-21 January 2005 • Indian trademarks only • Over 4200 Applications received

  8. Landrush • 16 February 2005 • Unlimited registrations open to the public • Real time-online access • 18 Registrars accredited (.in, co.in, net.in, org.in, gen.in, firm.in, ind.in) • Plus ERNET (res.in, edu.in, ac.in), NIC-National Informatics Centre (gov.in), and Ministry of Defence (mil.in) • Aggressive marketing through PR agency • 45,745 registrations in the first 24 hours • Steady demand since the initial rush

  9. On going operations • Over 100,000 registrations • New registrars accredited regularly—now over 25 • 73% 2LDs / 27% 3LDs in post-landrush .IN Growth—2005 100000 90000 80000 70000 60000 Sunrise Landrush 50000 40000 30000 20000 10000 0 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12

  10. Current Challenges • Completing Sunrise domain names • IDN launches (18 official languages in India) • Hindi and Tamil to begin with • Building the local registrar base • Stimulating domain usage and subsequent renewal

  11. Contact: Dr. Govind govind@mit.gov.in www.registry.in Questions?

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