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The Global Marketing Imperative

Merchandise Exports and Imports as a Percentage of World Total, 2008. 0. Number 1 Exporter: US in 2002, Germany in 2003, China in 2009.. World Economic Pyramid. 0. Developed Markets

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The Global Marketing Imperative

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    3. World Economic Pyramid

    4. Purchasing Power Parity

    5. G5/7 & The Global Economy

    6. BRICS & N11

    7. T-Shaped Global Marketing Skills

    8. Mechanisms of World Trade General Agreement on Tariffs and Trade (GATT) Rules for non discrimination, transparent procedures and settlement of disputes in international trade. Emphasis on reducing tariffs & trade barriers World Trade Organization (WTO) Administers international trade and investment accords. Trading Blocs Encourage trade relations between members through rules and standards, and also affect the trade and investment flows of nonmember countries. Exs. include the European Union, NAFTA (North America), ASEAN (SE Asia), Mercosur (Latin America).

    9. Forms of Economic Integration in Regional Markets

    10. Country Manager

    11. Welcome to Country Manager!

    12. The Environment

    14. Which Market(s) to Enter? From student demo slides. This slide should probably be deleted since it duplicates the material in slide 11. Keep or delete or redo?From student demo slides. This slide should probably be deleted since it duplicates the material in slide 11. Keep or delete or redo?

    15. The Environment

    16. Environment - Competition

    17. Environment - Consumers

    18. Things to Keep in Mind This is from student demo slides. Keep as is or change??This is from student demo slides. Keep as is or change??

    19. Regional Marketing Strategy

    20. Plant and Production Decisions

    21. Plant and Production Examples

    22. Plant and Production Examples

    23. Entering the Market(s)

    24. The Product - Toothpaste

    25. Simulation Ground Rules Practice Rounds Individual Play 2 Periods with 2 replays per period Ends September 5 @ 11:59 EDT Team play Opens September 6 @ 4:00 EDT Present Regional Marketing Plan Proposal First Team Leader advances simulation Two decisions per week except 9/27 (Marketing Plan) Seven decisions required; 8th decision optional One replay opportunity in case of disaster

    26. Course Grading Each student will be evaluated as follows: CM Quiz (Before next class!) 10 points CM Marketing Plan (Due 9/27) 20 points CM Performance 30 points CM (Individual) Presentation 20 points Participation (Team, class, 20 points discussion board) Total 100 points

    27. Tonight’s Agenda Create Teams of 4-6. Complete Situation Analysis Customers, Competition, Collaborators & Context for Each Country Internal Resources & Capabilities Choose Team Leader Complete Country Attractiveness Spreadsheet

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