1 / 1

The Brand Licensing Process - Step 6: Negotiate Contract

PeteCanalichio.com. Understanding the terms and the commitments of Brand Licensing is crucial to an effective contract negotiation and could save the licensee hundreds of thousands of dollars over the life of the agreement.This step provides the licensee the chance to understand all the terms of the contract for compliance by his team. Grab Valuable Resources from Brand Licensing Experts for 100% Free Today. Are you interested in extending your brand’s influence, strengthening consumer relationships, and generating unlimited revenue from guaranteed royalty payments? Get Your FREE Membership Today. Visit: PeteCanalichio.com/fast-track.

PeteCanalichio
Download Presentation

The Brand Licensing Process - Step 6: Negotiate Contract

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Brand Licensing Process STEP 6 : Negotiate Contract PETE CANALICHIO Core deal terms will be defined: Where the licensed products will be sold What royalty rate will be paid What trademarks will be used Considerations in Negotiating the Licensing Contract 1. The terms of the contract are unique and must be negotiated between the licensor and prospective licensee. 2. The best set of deal terms are those that allow both parties to achieve a successful long-term licensing program. 3. Successful licensors keep the end in mind and practice win-win negotiating strategies. 4. Similarly, smart licensees will set limits on what deal terms they will accept, regardless of the brand. 5. Both parties must agree on a set of terms for mutual success including: Rights to territories, Channels, Covered products and trademarks Work product Quality assurance standards Licensing approval process Manufacturing facility approval Royalty rates, Minimum guaranteed royalties Sales requirements. 6. Understanding these terms and the commitments could save the licensee hundreds of thousands of dollars over the life of the agreement. 7. As the deal terms are an integral part of the contract, they should be understood by all relevant members of the licensee’s organization. 8. The deal terms are reviewed by both parties, revised if necessary, and once both sides are comfortable with the terms, they are incorporated into the licensing contract. 9. Licensing contracts tend to be one-sided with significant provisions for termination. 10. Standard contract provisions are often not negotiable; the licensing contract is finalized and signed soon after the deal terms are agreed upon. Grab V aluable Resources from Brand Licensing Experts for 100% Free Today Are you interested in extending your brand’s influence, strengthening consumer relationships, and generating unlimited revenue from guaranteed royalty payments? Get Your FREE Membership Today PeteCanalichio.com/fast-track PETE CANALICHIO

More Related