6 Step Process for Conducting Qualitative Research Interview
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A qualitative research interview (often called an in-depth interview or IDI) is an excellent method for digging deeper on a topic, product, service or brand. Their objective is to ascertain mindset and belief as a whole whereas quantitative surveys aim to measure. When determining the best type of market research to use for the purposes of your study
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6 Step Process for Conducting Qualitative Research Interview
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