Largest mall in Central India opens in Indore

1. Largest mall in Central India opens in Indore This largest and historical city in the state of Madhya Pradesh today has an upmarket, swanky and high-fashion lifestyle. Spread across an area of 160 sq. kms., Indore is one of the fastest-growing cities in India, serving a new set of emerging consumers. Home to over 3.2 million population, Indore and the extended city surrounding it are welcoming the change with open arms. Phoenix Citadel is the first-of-its-kind retail concept at Indore in Madhya Pradesh –“the heart of India”. The unique lifestyle retail mall is a one-stop destination dedicated to high-fashion international and domestic brands. The mall offers a unique, unparalleled and premium “Phoenix” experience, and is a haven for high-end shoppers. A One-Stop Destination Madhya Pradesh is a true representation of contemporary India, being traditional and conservative, yet modern. With the state upping its style quotient, Phoenix Citadel provides a high-end, one-stop destination experience and a high-fashion atmosphere to the discerning clientele through its super-premium lifestyle retail chain. In the last few years, Indore has seen a significant shift in demographics. A comprehensive mix of retail and entertainment offers, forward-looking design and high-quality amenities have already made it a new city centre across the rapidly evolving urban landscape. As the luxury retail fever has gripped Indore, Indorians are waking up to high fashion retail with the launch of Phoenix Citadel. Spread across 1.0 million sq. ft., Phoenix Citadel has introduced the city to an ultimate paradise by offering a one-stop shopping and entertainment space. Designed by RKA Associates, the sprawling asset offers a large-scale consumption centre for high-end luxury brands and an upmarket shopping destination housing over 300 brands with converging art, architecture and design. Centre of Indulgence Phoenix Citadel is set to emerge as the centre of ultimate indulgence and like a whiff of fresh air in Indore’s urbanscape. Being one of the largest malls in central India, Phoenix Citadel offers a fresh and exciting experience with bright, high-ceilinged, modern and well-designed shopfronts. With splendid architectural vocabulary and its grandiose and aesthetics, Phoenix Citadel speaks of a new language in mall design. The mall has been designed in European aesthetics with 500 chandeliers across the mall. An electric Mix of Brands Having become operational in December 2022, Phoenix Citadel is already seen as an iconic destination for Madhya Pradesh’s growing population of young, affluent citizens enamoured with high fashion, showcasing a range of high-end brands. The fashion-conscious Indorian is fast getting spoilt for choice with a myriad of brands on display, emerging as a destination for uber-luxury brands of international and native origins. The mall promises to provide a fashion journey with globally inspired runway trends. We have received a truly

2. overwhelming response from customers and retailers, gaining a resounding vote of confidence for the mall. Phoenix Citadel has already become the ‘toast of the town’ with a splendid mix of high fashion international and domestic brands. It houses the world’s choicest brands and adds a new zing to the wardrobes of young millennials with its stylish and chic collections and over 300+ trendy retail spaces. Here, you can discover the world’s most desired and sought-after brands and labels, and exclusive concepts, curated for our astute customers. Intelligent zoning provides shoppers a private and indulgent shopping experience. Our unique zoning ensures leading brands jump off the shelves and grab the attention of an avid Indore shopper. Anchored by 18 Anchor Brands, the likes of Marks & Spencer and H&M, the mall is operating with 95% of its retail spaces filled up and 100+ brands arriving for the first time in Indore. Besides the Anchor Brands, there are 6 Mini Anchor Brands and 253 Large Inline stores within the mall. Here, you can find all of your favourite brands like Mango, Forever New, Vero Moda, Sephora, Nykaa Luxe, Hamleys, MAC, Mothercare, Calvin Klein, Steve Madden, Superdry, Rado, Swarovski, Tanishq and Adidas, spanning over 1.0 million sq. ft. H&M, Marks & Spencer, Westside, Shoppers Stop, Lifestyle, Home Centre, Iconic, Pantaloons, Max, Zudio, Reliance Trends, Reliance Digital and Tanishq are some other top brands. Endless Experiences There is more to Phoenix Citadel than being a high-fashion shopping destination. This 1.0 million sq. ft. space is filled with endless experiences and plenty of entertainment options to keep you going long after you’ve finished shopping. This makes it a one-stop destination mall and the best place to take the family for a fun-filled day indoors. You can grab a coffee and pastry at an indoor street café or dine at one of the eateries at the mall. You can choose from Punjab Grill, Molecule, GT Road, AM PM and Adam Holms with premium dining and exquisite setting. Or just grab a quick bite at the expansive Food Court. Phoenix Citadel offers 75+ dining options within the mall offering vibrant and authentic flavours of all kinds, including exclusive and premium dining restaurants and Food & Beverage outlets at the Food Court. The sprawling Food Court comes with a 650+ seating capacity, with outlets range from contemporary casual dining to fast food. Strategically Located Phoenix Citadel is strategically located and conveniently connected to the nearby towns of Bhopal, Ujjain, Khandwa, Ratlam and Dewas, making it the largest mall of Central India, providing an excellent access to shoppers. The mall is fast emerging as a prime retail destination in Indore. Located in the rapidly progressing area of MR 10 Junction in Indore, the mall is in close proximity to key commercial and residential areas, well supported by excellent road infrastructure. The mall acts as an important hub connecting the rapidly growing business class corridor and the central business district in the city. A Hub for the Uber-Cool in Madhya Pradesh

3. The mall is frequented by crowds of families, youngsters and visitors from wide parts of the region. Adding fuel to the attraction, the mall has also become popular for its frequent special events, which have caught the imagination and have become part of the local recreation calendar. A relaxed atmosphere, good adjacency of brands operating in the same segment, easy accessibility, proximity to posh residential catchments and ample car parking coupled with good security facilities are some of the features that attract millennials. With an experienced mall management team in place, supported by their knowledge and experience, we are ensuring an enriching, valued and safe environment for our shoppers. To know more: https://www.phoenixcitadel.in/blogs/largest-mall-in-central-india- opens-in-indore