Top #SocialMediaMarketing #Trends

1. Top Social Media Marketing Trends These days it is difficult to distinguish between social media marketing and Digital MarketingService as mostly both go hand-in-hand. Though, social media is not limited to static but is dynamic and ever evolving, hence, something that worked well few months ago may not reap you the same results now, To stay ahead in the social media curve, it is very important to understand the latest Social Media Marketing trends, because many trends which were doing exceedingly well an year ago have come down now. The new trends have now taken up their places. In this fiercely competitive and dynamic market people behaviour change, technology evolves and new platforms come into existence. All this has an influence on how people use and react to social media marketing, as well as how marketers are able to reach their audience. It’s important to have the right skills, tools, and strategy to ensure you stay ahead of the competition and make the most of social media. We have identified social media trends which will matter the most in 2020 and we should have our focus towards it.

2. 1.Digital Detoxing, And Building Social Media Communities There are close to 3.5bn social media users across the globe, constituting to approx. 45% of the global population. On one hand we see that this is a huge audience for the companies to target the social marketing, on the other hand, we see that many users have started to keep themselves away from the social media. The reasons could be addiction/time waste, overload, lack of trust, data concerns etc. We have seen that people who are there on multiple social media platforms are deleting the app or deleting the account and are getting limited to only few apps. This number is also increasing. To manage this, companies need to smartly strategize the push/pull mechanism to ensure audience engagement and community building. Besides just posting the social media content, it’s also important to respond to customer queries, encourage and cultivate interactions and more than simple like and share. 2.Micro-influencers Recently, social media influencers have gained a lot of traction by the big brands. These macro-influencers have millions of followers and hence, charge hefty price for being the brand ambassadors, thus, making it out of reach for many businesses. Hence, we see a rise of micro-influencers who have lesser followers but are in the reach of the small/medium business. The power of word-of-mouth of these micro influencers is very strong and hence, it increases the chances of achieving stronger customer engagement at an affordable price. 3.Video Content If a picture says a thousand words, then a video tells a million. Videos can help you market your story in a more entertaining, engaging and educational. If you haven’t considered this as one of your marketing strategies, then you should consider it now and should have this on top priority. The recent rise of TikTok with 800 mn users could serve as a good reference for the social marketers as it gives us the valuable insight into the future of social culture, content and collaboration. Conclusion: As mentioned above, social media is dynamic and ever evolving. Right from platform to habits to algorithms, everything changes at a very fast pace. As you plan the social media

3. marketing strategies this year, we would strongly recommend you to some of the above mentioned trends to compliment your strategy. Author Bio: Tauseef Anwar is the CEO of Pixel Values Technolabs, a top-rated Mobile App Development Company. Tauseef believes in making customer satisfaction as the top most priority and takes care of the Business Development and operations. An entrepreneur by heart, he is always ready to speak a few words or discuss the latest tech especially if it is mobile technology. Contact Information: Call us at 0712-6611379 OR 9822367795 Skype: Pixel_values Website: www.pixelvalues.com