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Blogger Outreach - A Beginning | Prospects & How to Pitch

Blogger Outreach means to seek exposure for a product or service, leverages influencers who have established a substantial following, asking them to write about in exchange for free access to the product or service.

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Blogger Outreach - A Beginning | Prospects & How to Pitch

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  1. Blogger Outreach “Blogger Outreach = Voices on the Web + Trust/Authority + Build Relationship” In this 21stCentury people don’t go for Traditional Marketing strategies like Billboards or Advertisements. Instead they go for the Consumers word of mouth which is showcased in the Digital mediums i.e. through the Bloggers. Every other marketing companies are trying to reach out other influential bloggers and collaborate it as the word of mouth works best. So, in order to discover the best Bloggers for the campaign we can use some tools for Blogger Outreach like- •GroupHigh: Using this tool it helps to instantly find the Bloggers Contact Information, SEO Metrics, Social Media Presence and other important customizable statistics. •Google Blog Search: It helps to search for blogs in any genre and its free. The only drawback is that it is time consuming and we need to manually find the SEO Stats. How to find the prospects for Blogger Outreach? People who wrote articles on the same topic: By Putting some keywords related to the topic of the article into Google and then collect the list of articles that appear in the results. As it is a good idea to earn backlinks from websites that have never linked to your website before as a link from them will bring more value than a link from someone who has already linked to you. People who linked articles on the same topic: By using the Ahrefs tool it gets easier to identify the articles in your list that have the most backlinks. People who tweeted the articles on the same topic: People tweet out a lot more content than they publish or link to as this is the best way to pick the best prospects to reach out to and invest some time to personalize your reach. How to Pitch them? Pitch is nothing but a general internet introduction, that makes a good first impression. The Pitch should be- •Short •Creative

  2. •Should start with a lead •Personalized •Should be clear as to what to offer the blogger •Should sound like human and should not be seen as a spammy message. Don’ts in Blogger Outreach! •Should not waste time on pitching to bloggers that are irrelevant to your campaign •Sending a one-sided pitch is not nice •Not looking at all of a bloggers metrics, for instance the blog may have a low MozRank but may have thousands of followers in Twitter which at times is beneficial.

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