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Technology PR has changed the way businesses large and small interact with the world. Information is transmitted with blinding speed across smart phones, Internet connections and social media channels.
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Tech-Driven PR for a Tech-Driven Public Technology PR has changed the way businesses large and small interact with the world. Information is transmitted with blinding speed across smart phones, Internet connections and social media channels. Utilized correctly, these technologies can greatly enhance brand recognition and expand public awareness. If mishandled, new media can savage a businesses carefully cultivated brand image with one social media posting or errant press release. While some companies are capable of the intense juggling act, which comes with growing a business and balancing the knives edge of public relations, others aren’t so experienced or equipped. That’s where the services of a multi-tier, public relations agency come into play.
The PMBC Group is a Los Angeles public relations firm, which integrates the use of traditional PR tactics with the latest communications technologies. While they make use of time-honored tactics (Press releases, pitching reporters directly), the PMBC Group has wisely invested their knowledge base in social media, online networking, other technology PR methods. The synergy between traditional PR and new media develops and improves a client’s specific online brand image. The result is smarter, more effective campaigns penetrating further into public consciousness than ever before. A range of social media tools are leveraged to achieve the results-oriented campaign payouts the PMBC Group is known for. The PMBC Group has identified the go-to outlets where eyes are focusing. Along with established heavyweights like Facebook, Twitter, Linkedin, emergent social media sites have also been added to their arsenal including Instagram, Reddit, and Pintrest.
Backing this arsenal of relevant tools and technology is a dedicated group of media virtuosos selected by the PMBC Group for their natural talent and creativity. Communication technology provides the edge, but it’s ultimately the people providing the content who provide the true value. PMBC Group has assembled a team of talented writers and creative thinkers who populate all the right social media channels with all the right content. There’s a real demonstration of proper SEO/SEM diction and best practices without sacrificing prominent and engaging language. It’s a successful marriage of human talent and integrity with modern technology. The results of this hard work can be seen in the clean and intelligent campaigns the PMBC Group launches into the public consciousness on their clients behalf. A varied combination of techniques and technology are put to work at time of any campaign launch so that only the most relevant segments of the vast online user community are reached. The success of a campaign isn’t measured as much in followers or “likes” but rather the quality and permanence of influence exerted over fickle consumers.
The continually changing digital landscape has turned traditional public relations tactics on its head. Tech-driven public relations demands sound application of social media and communications technologies to the growth of any business with a stake in the online realm. The PMBC Group has bravely entered these waters and emerged as a firm going beyond the scope of average technology PR campaign. Call on their services and emerge as their next success story.