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Mission Based-Market Driven PR

Mission Based-Market Driven PR. Marketing and PR Tools. www.District15.org/Member Resources D15 Public Relations Guide 2011-2012 D15 Public Relations 2010-2012 Plan D15 Membership Recruitment, Retention and Revitalization Manual (revised 2010-2012, 23 pages—one stop shopping

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Mission Based-Market Driven PR

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  1. Mission Based-Market Driven PR iZontaiCommunicateiConnect

  2. Marketing and PR Tools • www.District15.org/Member Resources • D15 Public Relations Guide 2011-2012 • D15 Public Relations 2010-2012 Plan • D15 Membership Recruitment, Retention and Revitalization Manual (revised 2010-2012, 23 pages—one stop shopping • Membership, Recruitment PowerPoint; 32 slides iZontaiCommunicateiConnect

  3. Tips for a Marketing Plan • Show Matures how to take action in their own communities • Baby Boomers love options and change • Gen Xers need to feed appetite for information and learning • Millennials want it all iZontaiCommunicateiConnect

  4. Circle of Influence Closest Friends Associates throughwork Business Owners You Know Professionals You Know Members of Organizations You Your Relatives People you doBusiness With Most SuccessfulPeople You Know Your Neighbors

  5. Write S.M.A.R.T. Goals Specific: Goals should be specific and detailed Measurable: Criteria for measuring if met Achievable: Can you make the goal come true? Realistic: Are you willing and able to work on it? Time Bound: The day, month, year iZontaiCommunicateiConnect

  6. Turn Goals Into Strategic Planning • Develop a Strategic Planning Worksheet • Write a S.M.A.R.T. Goal Statement • Describe Action Steps you will take to implement your goal • Select dates to implement or review steps • Answer: By completing these steps what will happen? iZontaiCommunicateiConnect

  7. Strategic Planning Continued • What resources do you need to achieve goal? • List issues and roadblocks that may stand in your way • Develop matrix-type worksheets with multi-levels of activity and deadlines • Use ZI Marketing and PR Resources iZontaiCommunicateiConnect

  8. Small Group Activity • Partner with one or two others with your same interest from your Circle of Influence • Together write a S.M.A.R.T goal for each person • Begin the design of a Strategic Planning Worksheet • Review the Zonta District 15 PR Guide and the Zonta District 15 PR Plan for ideas iZonta iCommunicateiConnect

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