School of internet marketing, Pune

1. School of Internet Marketing is one of the Leading Digital Marketing Training Institute 103C, 1st Floor, Hrishikesh Chambers, Karve Road, PaudPhata, Erandwane, Near DashabhujaGanpatimandir, Opp SAP Training Center Pune, Above Raj Restaurant, Kothrud, Pune, Maharashtra 411038

2. INTRODUCTION Themarketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.  Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

3. ABOUT-SIM • School of internet marketing is one of well known Digital marketing institute in Pune, PCMC that provides you efficient knowledge. • Here, our faculties are Google certified industry experts. • We provide the students to develop them in this field with theory and practical study material. • 100% job assistance is provided for lifetime.

4. Advantages of Digital Marketing • Provides digital marketing courses in Pune and PCMC • Provides complete digital platform • Increases efficiency of online work • Brands are build quickly • Measured easily • Cost is reduced and properly utilized

5. Inside our courses : • Search Engine Optimization(SEO) • Website Planning & Creation • Local SEO • Social Media Marketing • Search Engine Marketing • Adsense & Affiliate Marketing • E-mail Marketing • Online Reputation Management

6. Search Engine Optimization(SEO) Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO. SEO is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales. The following methods are common ways to improve a website’s SEO. These methods are called white hat SEO because they aim to improve search rank by improving the user’s experience on the website. • Increasing keyword depth • Increasing interlinking • Improving the organization of content on the page Hence, our classes of search engine optimization in pune are best option to learn digital marketing.

7. Social Media Marketing • Social Media Marketing training in Pune is the methodical use of marketing with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing, means building a business through many different media, like viral videos and blogs, because these give your company exposure. • SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube.

8. Search Engine Marketing • Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.  • At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities: • Paid search ads • Paid search advertising • PPC (pay-per-click) * • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone. • CPC (cost-per-click) * • CPM (cost-per-thousand impressions) * • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis. • Google Adwords

9. What is the Difference Between SEO and SEM? • The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

10. Website planning & creation • The main purpose of any website is to deliver specific information or services in an organized and user friendly manner. The success of the website is measured in terms of the number of visitors to the site and the ease with which the visitors find the required information. • SIM helps us to develop our own website with effective planning. It gives us all the knowledge of on page and off page activities for website development.

11. Adsense & Affiliate Marketing Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

12. E-mail marketing • Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story. • SIM helps us to develop effective skills in email marketing • It gives us knowledge about all these tools related to email marketing.

13. Online Reputation Management • Online Reputation Management (ORM) deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites, etc… • SIM provides us the platform of using the tools of ORM for our goodwill to increase and avoid the negativeness.

14. THANK YOU For more Information Contact Us- +91 8087530193 +91 8308649555 E-Mail Id - info@schoolofinternetmarketing.co.in