Principle of Internet Marketing

1. Are you Looking for expanding your business?? Read everything you need to know about Internet Marketing here..

2. Areas Covered • Who is Imbibe? • Why Internet Marketing ? • What is Internet Marketing? • 3 Key for Internet Marketing • How do I get there?

3. Imbibe Credentials • Imbibe is a fast growing organization, servicing clients in several industry verticals; providing a diverse range of services including enterprise development, corporate branding, content management, consulting etc. • Recognized for our thought leadership regarding strategic planning and online marketing.

4. Why Internet Marketing ? • To grow business and make it world wide web. • Benefits of Internet Marketing • Targeted • Measurable Statistics • Pay per click advertisement • 24 hour online store • Fastest way to grow a business.

5. What is Internet Marketing? Key Components • Search Engine Optimization • Link Exchange • Social Media Marketing • Pay Per Click Advertising • Classified Marketing • Blog Marketing

6. 3 Keys for Internet Marketing SEO SMO PPC

7. Search Engine Optimization (SEO) It is a process effecting the visibility and promotion of a website. Steps in SEO: • Helps in analyzing website • Content Optimization • Classified Ad Posting • Image Optimization • Meta Data Tagging

8. Search Engine Optimization (SEO)

9. Social Media Optimization (SMO) SMO is plays an important role in generating publicity through social media platforms. Method used for SMO: • Add post on RSS, Blogging, Sharing photos and videos on social platforms. • Successful social media marketing caused for your more link ability. • Help your content Travel.

10. Social Media Optimization (SMO) Connect Your Profile

11. Pay Per Click (PPC) • PPC is an internet marketing model, which used on several search engines and advertising networks like search engine, blogs and website etc. • In this, you get the cost per click on your advertisement. • Cost can be fixed per click or bid based, depending upon the advertising network

12. Pay Per Click (PPC)

13. Email Marketing Optimization (EMO) • Email marketing is a powerful tool to promote your business. • With the help to several software you can setup your emails to automatically send the right message at the right time. • Cost-effective, limitless Possibilities, scalable • Use Newsletters, follow-up campaigns

14. How Do I Get There?

15. Take an Integrated Approach • Create content for your business. • Target the right audience • Analysis the keywords • Use the best material related to your business.

16. Spread all content and share

17. In-House Vs. Outsourced Internet Marketing Why not just do it yourself? • Great option if you have the interest, resources, commitment But outsourcing has its own benefits • You can remain focused on your core business activities. • Often produces better ROI Both choices have their Pros / Cons

18. Next Steps • Consultation to discuss business goals • If there’s a fit, you receive a complimentary website audit as part of the consultation/proposal process • Email connect@imbibe.into learn more

19. Resources • Books • Don’t Make Me Think by Steve Krug • The Dip By Seth Godin • Imbibe.in We are creating more content, products and services on the topic of Internet Marketing and Will provide you in coming weeks and months Online Tools, Resources, Products • Keyword Research • Google Adwords Keyword Tool • Wordtracker Scout • Keyword Spy • Duplicate content checker • Copyscape • Free site analysis tool • HubSpot Website Grader

20. For further information.. Get in touch withus today!! connect@imbibe.in