Geo Targeted Advertising: A Protagonist of TV Advertisement

1. 3/6/2017 Geo Targeted Advertising: A Protagonist of TV Advertisement AMAGI Geo Targeted Advertising | Tarun

2. Constant innovations in technology have touched and influenced every aspect of human life. Technology fascinates! Saying it in the context of TV advertisement would be apt. There was a time when TV ads were not considered as everyone’s cup of tea because it was too expensive. Times have changed, and today Geotargeted advertising is encouraging and paving the way for many SMBs to place their ad on TV. Geotargeted advertising helps advertisers target their specific market and save valuable money by allowing them to buy efficient commercial airtime which is not only effective, but fruitful as well. Let’s understand the concept of Geotargeted advertising. Geotargeted Advertising Imagine you are watching a live cricket match on ABC sports channel at your home in New Delhi, and one of your friends is watching the same match at his/her home in Hyderabad, but it is not necessary that two of you would watch the same commercial when channel would take an ad break. For instance, for an ad of shampoo that appears on the channel in New Delhi does not have a market in Hyderabad and wants to limit its promotion to New Delhi only. The reason for the difference in TV ad at two different locations is due to Geotargeted advertising. How Geotargeted Advertising Works? In Geotargeted advertising, advertisers can choose their target market (region) and TV channel depending upon their budget to air their TV commercial. It helps brands maximize impact while reducing costs. Benefits of Geotargeted Advertising It raises your brand voice in your preferred market. It helps you boost sales. It boosts your Ad campaign and gross rating points (GRPs) which are used to measure advertising impact. It helps you target your priority market for your product which means the right product for the right market. It offers the best way to launch regional products. It allows you test market the products prior to final launch. It lets you run dealer promotions on Television. Geotargeted Advertising: 5 Easy Steps to Air Your Ad on TV Campaign Details– Set up campaign by providing details like duration, regions to target, TV channel, etc. Provide Ad Information– Provide information about your TV ad creative. Confirm Media Plan– Review and finalize the plan that best fits your requirements. Review Playout Schedule– See the way your advertisement will be scheduled as per campaign duration. Easy Pay– Pay as per your convenience to start campaign.

3. Final Words Want to advertise on TV? Consult with a media technology company to place your commercial in your target market and on your preferred channel.