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THE POWER OF TV ADVERTISING

THE POWER OF TV ADVERTISING. Business English 1, 2009/10, PE5 Team: Roses Andrea Ivanković, Lara Ivičević, Maja Jelančić, Brigita Jembrek, Ana Jezidžić, Marina Jukić. Considering the audience…. Basic advertising strategies: Inspire good feelings Feature cute kids Appear life-like

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THE POWER OF TV ADVERTISING

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  1. THE POWER OF TVADVERTISING Business English 1, 2009/10, PE5 Team: Roses Andrea Ivanković, Lara Ivičević, Maja Jelančić, Brigita Jembrek, Ana Jezidžić, Marina Jukić

  2. Considering the audience… Basic advertising strategies: • Inspire good feelings • Feature cute kids • Appear life-like • Use sound effects • Use star power • Provide family entertainment

  3. How do TV commercials draw attention? • Video • Sound • Emphasizing benefits, not characteristics • Word choice

  4. List of needs (according to Maslow): Basic needs Approval from external sources Needs for belonging Needs for space or territory Growth needs Consumer psychology

  5. Why do people buy? • Fear • Exclusiveness • Greed • Need for affirmation • Envy • Priviledge • Pleasure

  6. Emotional marketing strategy • Rationality vs. Emotions • YES vs. NO • Men vs. women

  7. How to choose people in commercials? • Credibility • Pretty vs. average people • Product awareness • Famous people • Brand promotion in sitcoms • Self-promotion

  8. THANK YOU FOR YOUR ATTENTION!

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