Content Marketing Strategies 2017

1. Content Marketing Strategies 2017 Define Content Marketing By creating and distributing a genuine and a user readable content, content marketing helps for building authority of the company and promoting products and services of the company. In Digital marketing content is considered as the king. To know more join the Advanced SEO course in Pune to make your career in this field. How to Evaluate Content Marketing Success? As said earlier, content is the crowned king. Its marketing is considered as a forward-thinking vision. Content does not mean just filling the documents with the words it is much more than that. Content marketing will be the game changer in 2017 if you can conduct a successful strategy using it. Therefore it is really required to measure your success every step. It is of no use if you cannot assess the results. What All Information You Should Know as a Marketer in 2017? The steps that are measurable and can influence the content marketing strategy, are: 1. Ideation So here one must know what should be on the content with respect to their product, service and clients. It is very necessary to have an ideal content marketing strategy. It is also said that only smaller organizations have content strategy when compared to the larger one. Most of the B2C marketers have documented content strategy and B2B marketers are not based on single tactics. 2. Creation Content is not just mere text or data but you have to very innovative. Most of the marketers want the content to be relevant to the audience, some of them feel it should be engaging, half of them think it should trigger an action and others say that they should produce high-quality content. Half of the marketers use the strategy of one content per day. The demand for info graphics is increasing. 3. Sharing You need to share and promote your content and just writing mere content doesn't increase the ranking of the page. Most of the marketers find social media as the best tool for delivering content marketing mechanism. Some even use Linked In, youtube, or even publish case studies for sharing the content. 4. Measuring There is no use in continuing something if it does not provide any profit. All the contents should be analyzed, tracked, and built upon. The content marketing strategies used by some companies shows 6 times better result than those without. But only few of them using the strategy successfully execute it till the end. Few of them fail to achieve due to lack of proper strategy.

2. 5. Costing Content marketing is quite cheaper when compared to traditional marketing and it provides more lead generation too. Costing is very important part of any organization with respect to its business growth. That is the reason content marketing is in boom today. There are proofs from the marketers that it is more effective than digital marketing and search engine optimization techniques. 39% of marketing budget is spent on content marketing. As you are aware now about the techniques and the budgets of content marketing. It is going to be easy for you to decide whether you want to apply this strategy or not. Content marketing struggler would be relieved from the stats provided above. Let us see whether this info graphic is for you or not. Join the best digital marketing training to make your career in this field.