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Content Marketing Presentation www.sidhitrainings.com
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Benefits Of Content Marketing 3. More Referral Traffic 1. Faster Sales A short sales cycle involves making a sale in a smaller amount of time. They require fewer steps and typically take less than a month to complete. Short sales cycles typically involve repeat customers who already have an understanding of your employer's company Referral traffic is visitors who come to your website after clicking on a link on another site This traffic is very important for B2C businesses, where it often comes from price comparison websites or the social media profile of an influencer. 2. More On-Site Content 4. Universal Utility the comprehensive benefits obtained from consuming an item or service. This sums up the utility definition. Consumers would typically aim to maximise their utility based on rational choice based on economic models. all the elements on your website that relay important information: blog posts, testimonials, event pages, image galleries, videos, etc.
Content Marketing Types Examples Blog Post Testimonials Blogs are often interactive and include sections at the bottom of individual blog posts where readers can leave comments. Getting a shout-out from an influencer, celebrity, or well-known brand all counts as an influencer testimonial example. This can be a highly beneficial and powerful example of how your business serves well-known people in your industry. Webinars Explainers Videos A webinar is an online seminar that allows participants from anywhere in the world to come together in a virtual classroom to share information via the internet. Webinars use virtual classroom software to host participants. a short film that aims to communicate how something works in a simple and engaging way. They are typically used as marketing videos to demonstrate the benefits of a product or service and to boost sales or sign-ups
Type Of Content Videos Graphic Written Social Audios
Content Marketing Channels Organic Traffic Paid Search Traffic Email Marketing Link Building Podcasting Display Advertising
How To Create A Content Marketing • Start with a goal • Outline techniques • Know your customers • Set a budget • Further define your objectives • Create a marketing plan
Content Marketing Strategy Plan Business Goals a predetermined target that a business or individual plans to achieve in a set period of time Buyer Personas Content Calendar a fictionalized characterization of your best customer(s) based on information about them and how they use your product or service a spreadsheet or app used to plan, organize, and track social media posts. Like a traditional calendar Content Map a spreadsheet or app used to plan, organize, and track social media posts. Like a traditional calendar
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