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AR is also revolutionizing marketing strategies for retailers in Delhi. By integrating AR into mobile apps and social media platforms, brands can offer engaging, interactive promotions that captivate potential buyers. Customers can scan QR codes to unlock virtual product demonstrations, exclusive deals, or even gamified shopping experiences, which boosts brand loyalty and drives foot traffic to stores. Additionally, AR-powered analytics provide valuable insights into consumer behavior, helping retailers tailor their offerings to meet specific customer preferences.
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AUGMENTED REALITY (AR) FOR RETAIL INDUSTRY IN DELHI CHANGING CONSUMER EXPECTATIONS Today's consumers are tech- savvy and expect more interactive and personalized shopping experiences. 01 01 INCREASED COMPETITION 02 02 With the rise of e-commerce and online shopping, traditional brick-and-mortar retailers are facing fierce competition. TECHNOLOGICAL ADVANCEMENTS The proliferation of smartphones and tablets equipped with high- quality cameras and processing power has made AR more accessible than ever. 03 03 CUSTOMER EXPERIENCE Augmented Reality (AR) for Retail provides an interactive and engaging shopping experience, allowing customers to visualize products in a way that static displays cannot. 04 04 www.radaragency.io