1 / 1

Augmented Reality (AR) for Retail Industry in India

Augmented Reality (AR) is making significant strides in the retail industry in India, enhancing the shopping experience for both consumers and retailers. By blending digital elements with the physical world, AR allows customers to visualize products in real-time, leading to more informed purchase decisions. For instance, virtual try-ons for clothing, accessories, and makeup are becoming increasingly popular, helping customers try products before committing to a purchase. In addition, AR is enabling shoppers to preview how furniture or decor items will look in their homes.

Radar1
Download Presentation

Augmented Reality (AR) for Retail Industry in India

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RADAR AGENCY Augmented Reality (AR) for Retail Industry in India 1 The Augmented Reality (AR) for Retail Industry in India is undergoing a significant transformation, driven by technology and the need for innovative shopping experiences. 2 In India, AR has quickly gained traction within the retail sector. The rapid adoption of smartphones and penetration has paved the way for AR applications that were previously inaccessible. increasing internet AR is also enhancing the in-store shopping experience by making it more interactive and engaging. Retailers are using AR to offer interactive displays, personalized recommendations. 3 gamification, and AR personalized shopping experience. By combining AR with AI, retailers recommendations based preferences, purchase history, and even real- time behavior in the store. enables retailers to deliver a highly 4 can on offer a tailored customer’s AR is also being integrated with social media platforms to create campaigns. Many retail brands are using AR filters on platforms like Instagram and Snapchat to engage with customers in creative ways. 5 engaging advertising Developing AR applications can be costly, especially for small and medium-sized retailers. The technology requires substantial investment in software development, integration with existing systems. 6 hardware, and www.radaragency.io

More Related