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Melanie Ryan HEDNA President Orbitz Worldwide

Melanie Ryan HEDNA President Orbitz Worldwide . Agenda. 2009 Year in Review Who and What is HEDNA? HEDNA Board of Directors Finances ITSA initiatives Board Restructure Budapest Conference Singapore Conference Member Value Committee Deliverables . Agenda.

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Melanie Ryan HEDNA President Orbitz Worldwide

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  1. Melanie Ryan HEDNA President Orbitz Worldwide

  2. Agenda • 2009 Year in Review • Who and What is HEDNA? • HEDNA Board of Directors • Finances • ITSA initiatives • Board Restructure • Budapest Conference • Singapore Conference • Member Value • Committee Deliverables

  3. Agenda • What’s in store for 2010 ? • HEDNA U • Networking Lunches • Website Enhancements • Conferences

  4. HEDNA Mission Increasing value to its members by advancing hospitality electronic distribution through collaboration, education and networking.

  5. Who are HEDNA members? • Regional Breakdown • North America- 49% • EMEA- 43% • ASPAC – 7% • Latin America- 1% • Membership Categories: • Allied – 49% • Principal – 50% • Fellowship – 1%

  6. 2009 Board of Directors

  7. HEDNA Staff • Valerie Cooper- Executive Director • Hope Mathis – Associate Executive Director • Chanale Taylor - Staff Associate • Martin Bay – Director of Meetings • Shirley Savage – Press representative

  8. Financial Review

  9. Financial Review

  10. Financial Review Income vs. Expenses

  11. HEDNA Board Restructuring • Refocusing and Re-energizing efforts • Board Committees • Marketing/Website • Membership • Conference • Education

  12. 2009 Year in Review - ITSA • HEDNA lends its support of industry issues • HEDNA has been a signatory on several industry letters to Congress

  13. 2009 Spring Conference - Budapest • Daniel Levine - The AVANT GUIDE Institute • Turning Economic Challenges into Profitable Opportunities • Gerry Samuels – Mobile Travel Technologies • Mobile Technology; reaching your customers effectively through their Mobile Devices

  14. 2009 Spring Conference Budapest • Richard Wiegmann – Trust International • Economic Impact; need for sound technology • Philippe Garnier – Hilton Hotels Worldwide • How to capitalize on growth in Emerging Markets • HEDNA Working Groups • Hosts: ebookers, Octopus Travel, Sabre, Amadeus, Travelport GDS, Expedia, Pegasus and HRS

  15. 2009 ASPAC Conference • July - Singapore • Overview Of Electronic Distribution Market Performance And Opportunities For 2009-10 • GDS – Growing Market Share In A Competitive Landscape • The Rule Of SEVEN: Tactics For Survival • ADS: How Can You Make Your Dollar Count

  16. 2009 Adding Member Value • Website Enhancements • TIG Global partners for website hosting • Partnership with VFML • Media Content • Videotaped strategic interviews • Budapest conference keynotes videoed • Integration of TIMMS product • Ability to pay membership dues online • Guest Writer • Monthly articles with relevant industry topics • Partnership with REBEL Travel to enhance website content • Members Only section

  17. 2009 Adding Member Value • Virtual Round Table: • Topic: “Content and its Role in the Travel Shopper's Journey to Decision“ • Panel of experts from GDS, OTA and hotelier • 460 people registered!

  18. 2009 Committee Deliverables • Standards Committee • Chain code matrix updated with all available chain codes monthly • Provided definitions on the OTA standard specifications which have been approved by OTA • Tour Committee • Completed a White Paper • fundamentals of connectivity, automation, related standards and how their adoption can support existing and emerging models • Began project for RFP on Tour Automation

  19. 2009 Committee Deliverables • UGI • “Spreading the Word” to organizations and associations • Payment Technologies • Released a White Paper: “Global Payments in a Pre-paid Environment” • Continued research issues with major CC companies for better solutions • Group Committee • Exploring additional ways to distribute large group bookings online

  20. What’s in store in 2010? • Board Committees • Education • Membership • Conference • Website/Marketing

  21. What’s in store in 2010? • Education Committee • Launching HEDNA U • HEDNA U proposed locations • August – Omaha • December – Dallas Ft Worth • Virtual Round Tables • Social Media • Connectivity Options • Creating Top 10 Issue list inclusive of FAQ’s • HEDNA Award Credentials

  22. What’s in store in 2010? • Conference Committee • Spring Conference • April 27-29th - Prague • ASPAC Conference • August - Hong Kong • Winter Conference • December 7-9 - Dallas Ft Worth

  23. What’s in store in 2010? • Website/Marketing committee • Networking Lunches • February 17th, San Francisco • Proposed : • March – Phoenix • May- Chicago and Dubai • June – London • September- Toronto • October – Atlanta • Website enhancements • Guest Writer Program • Membership Directory

  24. What’s in store in 2010? • Social Communication Strategy • Facebook • hedna • Twitter • hedna_org • Linked In

  25. Industry Partnerships • ITSA • HSMAI • HTSIC • PhoCusWright • Rebel Travel • TIG • US Travel Association • TravelClick • HTNG

  26. Who is HEDNA? YOU!!

  27. Las Vegas Agenda • Barry Maher, Author and Inspirational Speaker • “Filling the Glass: Real World Tactics and Motivation for Increasing Productivity AND Job Satisfaction” • Economy In Transition Panel • Moderated by Patricia Brusha, Co-founder and Principal, A Couple of Chicks

  28. Las Vegas Agenda • Future of Travel Panel • Moderated by Henry Harteveldt, Vice President, Principal Analyst, Forrester Research • Richard Sweet, Sr. Director Planning and Distribution, Southwest Airlines • 2010 Trend update from Rubicon

  29. Las Vegas Agenda • HEDNA Committee Sessions • Tour • Group • Payment Technologies • UGI • Standards

  30. Las Vegas Agenda • HEDNA Working Group Sessions • Hosts included: • Priceline • Expedia • Orbitz Worldwide • Travelocity • Sabre • Travelport GDS • Amadeus • Pegasus

  31. Thank You! Conference Sponsors

  32. Thank You! Sponsors

  33. Thank You! Sponsors

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