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Agenda for March 7. Announcements April 20 th Paper Presentations in SDS Conference Room, 223 wing of Porter Hall. Mid-semester grades submitted today. End-of-semester party at my house! Agenda for today Feedback exercise Discuss paper topics Incidental Emotions & Judgment/Choice.
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Agenda for March 7 • Announcements • April 20th Paper Presentations in SDS Conference Room, 223 wing of Porter Hall. • Mid-semester grades submitted today. • End-of-semester party at my house! • Agenda for today • Feedback exercise • Discuss paper topics • Incidental Emotions & Judgment/Choice Week 8, Part 1
Feedback Exercise • Researchers identify 3 different kinds of emotional influences on judgment & decision making. • Name the three kinds. • Which of these kinds seems most defensible from the standpoint of rationality? (1 sentence that explains your selection) • Which kind does Norbert Schwarz seem to be talking about in today’s reading? State the kind and your reason for selecting it (one sentence). Week 8, Part 1
Paper Preparation in Small Groups Which emotion interests you? • What is known about the emotion? • Does it have a distinct physiological or cognitive profile? • When is it likely to occur? • Is its expression and/or experience culturally shaped? Which cognition/judgment/choice domain will you link it to? What kinds of evidence exists on this topic? • Is there enough literature? Week 8, Part 1
How Do Incidental Emotions Shape Judgment and Choice? • Affect Infusion according to J. Forgas • Def. “Process whereby affectively loaded information exerts an influence on and becomes incorporated into the judgmental process, entering into the judge’s deliberations and eventually coloring the judgmental outcome.” • Different kinds of judgments/decisions have different affect-infusion potential. Week 8, Part 1
Affect Infusion, cont. • Judgments/decisions requiring only reconstructive processing have little potential. Two examples: • 1) Direct access of pre-existing evaluation occurs with familiar or prototypical targets. • One can access already crystallized judgments. • 2) Motivated processing – predetermined information search in order to arrive at a particular judgmental outcome. Week 8, Part 1
Affect Infusion, cont. • Judgments/decisions requiring open, constructive processing have lots of potential. Two examples: • 1) Heuristic mechanisms – These occur when target is simple, of little personal relevance. • 2) Substantive mechanisms – Occurs with complex targets, when simpler, less effortful strategies prove inadequate to the task. Week 8, Part 1
Two Kinds of Affect Infusion • (1) Affect-Priming Principle (def.) Affective indirectly influences judgments during substantive processing through its selective influence on attention, encoding, retrieval, and associative processes. • Example: Affect congruent details tend to receive greater attention than do affect-incongruent details (Bower, 1981). Week 8, Part 1
Two Kinds of Affect Infusion • (2) Affect-as-Information Principle (def.) Feelings directly inform judgments during fast, heuristic processing as judges use their affective states as a short cut to infer their evaluative reactions to a target. • Example: When weather affects ratings of life satisfaction. Week 8, Part 1