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Brave New Network

Brave New Network The music, entertainment, and news network for college students What is Brave New Network? Developed in 1994 by a creative team led by Brian Dean Sought hottest new music from labels and independents Packaged into weekly 1-hour radio shows

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Brave New Network

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  1. Brave New Network The music, entertainment, and news network for college students

  2. What is Brave New Network? • Developed in 1994 by a creative team led by Brian Dean • Sought hottest new music from labels and independents • Packaged into weekly 1-hour radio shows • BNR had a huge impact on college radio and the industry • Helped launch careers of many platinum and gold artists: Sheryl Crow, Beck, Rage Against the Machine, Offspring, Everclear, Yo La Tengo, Freedy Johnson, Lisa Germano, Meat Puppets, 1000 Mona Lisas, Down By Law.

  3. What is Brave New Network? • Expanding to full music, entertainment and news network • Produces and syndicates Music, News, Talk, Comedy, Drama, and Educational programming • Flagship program BNR expands to 2-hours, and will simultaneously be released as a cable show, BNTV • Programs taped live in LA studio and hot spots, and at live performances in clubs and college auditoriums

  4. Connecting You to Student Buying Power • 18- to 29-year-olds spend $135 billion each year • BNN provides integrated marketing to colleges and universities nationwide • Enhanced underwriter support ads are packaged with our programming, promotions and events • Best and most cost-efficient ways to reach students through BNN’s music programming, print and internet advertising, and live concerts

  5. Demographics • Target 10 million undergrads living in the dorms at 600 major colleges • Reach 40 million registered students at 3000 colleges

  6. Strategic Relationships with Colleges • 600 college radio stations • 500 college TV stations • 800 student activities councils • 500 student marketing organizations • 120 university press publishers • 800 college weekly newspapers • Access to DSL-wired dorm rooms

  7. Other Media Outlets • Public FM radio • Commercial FM radio • Internet radio stations and sites • Cable TV

  8. Reaches 10 million, average listenership over 1 million • Radio Reaches 4 million, average viewership over 425,000 • TV • Web site 750,000 hits per week Impressions College newspapers, posters, product tents/campaign

  9. Reports • Arbitron, Nielson, Acutrack reports supplied to sponsors • College Research Consortium has contract with Arbitron (used by NPR) • BNN supplies hits on sites • BNN supplies sales on site to sponsors

  10. How do we get the hottest new talent? • Over 28,000 CDs released each year • New talent from labels • Unsigned bands through scouting • BNN has a great track record • Rage Against the Machine, Everclear, Beck, Sheryl Crow, The Offspring, 1000 Mona Lisas, Freedy Johnson, Lisa Bermano, Meat Puppets

  11. How Can You Get Involved? • Tour Sponsorships • Club Sponsorships • Media Advertising

  12. Tour Sponsors • Series of 8-week college tours • 2 colleges per week • $30,000 per concert • $30,000 x 16 = $480,000 for entire tour • Single event sponsorship also an option. • Example: sponsoring concert in Florida during spring break

  13. Tour Sponsors • Up to 5 sponsors per tour • Different product categories • $6,000 per concert for each sponsor • $6,000 x 16 = $96,000 each sponsor

  14. Current Tour Schedule • West Coast Tour (50) • Top Media Market Tour (40) • Canadian Tour (10)

  15. Tour Groups • Each Touring Group has 3 newly signed bands and 2 unsigned bands • Tours begin in September

  16. Summer Season • LA Club dates • SNN/BNN tour • $5,000 per date • Up to 5 sponsors per date, $1000 each sponsor

  17. LA Clubs • The Roxie • The House of Blues • King King’s • The Knitting Factory

  18. SNN and BNN West Coast Tour • Winston’s Beach Club, San Diego • The Belly Up Tavern, Salana Beach • The Coach House, San Juan Capistrano • The Light House Café, Hermosa Beach • The PCH Club, Longbeach • Schooners, Pacific Beach • Canes Bar & Grill, Mission Beach • The Beach Chalet Brewery, San Francisco • The Maritime Hall, San Francisco • Pier 23 Café San Francisco

  19. Value Add • New Club and Tour Sponsors get free BNR, BNTV, and Website media coverage • 6 weeks out media blitz through college radio and cableTV • Print ads, posters, BNN monthly CD sampler • BNN website promotions (Giveaway drawings of BNN products and/or Sponsor product) • SNN website promotions

  20. Media Sponsors • Weekly 2-hour radio shows sent to 600 college radio stations • 16 units per 2-hour show, airing 2 times per show • $25 per spot per broadcast per station, with 2nd airing free

  21. Media Sponsors Examples • 1 unit, all 600 stations, 50 weeks out of the year = $750,000 nationwide • 10 units, 16 stations, 14 weeks = $56, 000 (Flood market for Southern California tour, 6-week lead + 8-week tour) (Other 6 units in reserve for sponsors and BNN)

  22. Brave New Network Connecting you to student buying power

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