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Dr Bob Willard Presentation Workshop

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Dr Bob Willard Presentation Workshop

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    9. Hurricane Grace was dying out in the Atlantic, near Bermuda Cold front and jet stream were bringing energy across the Great Lakes Old frontal system off Sable Island “No Name” or “Halloween” storm … happened too fast Andrea Gail: sword fishing boat out of Gloucester, Mass., was lost: not enough fish off the Grand Banks so went to the Flemish Cap Mistral: sailing boat crew were rescued by the Coast Guard 2002 Movie: George Clooney, Mark Wahlberg, Diane Lane Hurricane Grace was dying out in the Atlantic, near Bermuda Cold front and jet stream were bringing energy across the Great Lakes Old frontal system off Sable Island “No Name” or “Halloween” storm … happened too fast Andrea Gail: sword fishing boat out of Gloucester, Mass., was lost: not enough fish off the Grand Banks so went to the Flemish Cap Mistral: sailing boat crew were rescued by the Coast Guard 2002 Movie: George Clooney, Mark Wahlberg, Diane Lane

    10. Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment) Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment)

    11. Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment) Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment)

    12. Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment) Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment)

    13. Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment) Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment)

    14. Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment) Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment)

    15. Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment) Environics CSR Monitor, 2002; 26,013 citizens in 25 countries on 6 continents, Oct. –Dec. 2001 Social Activists (17%) + Demanding Consumers (12%) = 30% Social Activists have high expectations of co’s to solve social problems and act ethically Demanding Consumers have low expectations of co’s to solve social problems but demand it anyway Another 26% are Latent Activists All support public-private partnerships to solve social problems “Rewarded” = buying products or speaking positively about the co “Punished” = refusing to buy product or speaking critically about the co 5-10% more have punished than rewarded Up 21-14-15% since 1999 in GB-Can-US since 1999 on punished Higher punishment from internet users, higher educated, older people (than 15-24 segment)

    16. Use the wind, instead of fighting it. Learn to sail early for competitive advantage “If you can’t fix it, feature it!” Read my book, “The Sustainability Advantage,” for details … ?Use the wind, instead of fighting it. Learn to sail early for competitive advantage “If you can’t fix it, feature it!” Read my book, “The Sustainability Advantage,” for details … ?

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