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Corporate Overview

Corporate Overview . www.daxarme.com. Holding Group. Fashion. Azadea Group Holding SAL (AGH) was founded in 1978 by Mr Wassim Daher in Beirut, Lebanon Azadea is a leading owner and operator of international franchise retail concepts in the Middle East and the Gulf region

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Corporate Overview

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  1. Corporate Overview www.daxarme.com

  2. Holding Group Fashion • Azadea Group Holding SAL (AGH) was founded in 1978 by Mr Wassim Daher in Beirut, Lebanon • Azadea is a leading owner and operator of international franchise retail concepts in the Middle East and the Gulf region • Azadea represents more than 35 distinctive retail concepts across fashion, multimedia, and food and beverage. • Azadea has more than 4,500 employees supporting over 210 stores Multimedia Food and Beverage

  3. Holding Group Number of Stores Romania : 6 Iraq :1 Lebanon : 72 Bahrain : 29 Kuwait : 45 Jordan : 20 Qatar : 39 Egypt : 22 UAE : 116 KSA : 7 Oman : 6

  4. Daxar Lines of Business Daxar ,established in 2002, is recognized as the first independent music distribution company in the Middle East. Daxar also plays an important role in supporting independent film. In 2010, the company diversified its portfolio to include multimedia, accessories, and merchandise goods supply and distribution. Music and Video Product Wholesale • Production • Distribution • Marketing &Events • Product Supply • Product distribution

  5. Daxar’sHistory 34 Music Releases, 16 Artists, 15 Movies Releases, 6 Product Brands Daxar established as first independent music distribution company in the Middle East Signing and developing coming Artists Signing established artists Introduce Independent movies and world cinema Introduced 6 brands to market in 5 product segments 2008 2009 2010 2002 2007 DJ Dimi EL Ragheb Alama Furat Qaddouri Tiesto

  6. Daxar Success Factors Local Experience Established Network Marketing Expertise • Established relationships with labels/suppliers and retailers. • Daxar serves a network of over 115 stores in the • Middle East Experienced team with localmarket knowledge and commercial know- how • Proficient in the various aspects of marketing : • Product design • Marketing • Promotion • Public Relations • Events Full Service Channel Provider : Production, Distribution, and Marketing.

  7. Service Culture Each account is awarded a dedicated team of specialists A one stop shop offers full support

  8. Driving Forces Movie

  9. Independent Music Labels Represents more than 45 international labels “Daxar has helped us xxxx” Armada VP

  10. Music Releases Distributed over 50 popular music releases Armin Van Buuren , Tiesto, Ferry Corsten, Paul VanDyk.

  11. Music Compilations Xxxxxx xxxx

  12. Special Projects Exclusive branding activities for hotels, cafes, and clubs..etc Yacht Club Abu Dhabi Dj Ravin Starbucks Exclusive Compilations

  13. Movie Co-production Movies with a regional focus Co-production between

  14. Movie Distribution Featured Films Documentaries Foreign movies

  15. Artist Services

  16. Artist Services Ragheb Alameh Julia Sami Yusuf Furat Qaddouri Fady Ferraye

  17. Retail

  18. Driving Forces Products Selection

  19. Product Distribution A growing network: Daxar’s services expanded to cover distribution for non-Daxar products. A network that includes a variety of retailers: Daxar serves a wide range of retailers: lifestyle, fashion, electronics, and supermarkets.

  20. Retail Support We offer a variety of services for retailers we work with: • Product selection • Merchandising plans • Furniture design • Marketing and PR • Sales analysis Some retailers we work with

  21. Retailer – Success Story About Enoc/Eppco A chain of convenience store operating with in gas stations opening 24/7 Successful introduction of new categories supported by Daxar

  22. Electronics Brands world's only swim mask High Definition digital video camera plus photographs

  23. Electronic Accessories Anti-Glare Mirrored Privacy Computer Ipad Blackberry Screen Protector Carrying Solutions for iPhone, iPAD and BlackBerry for the iPhone 3G/3GS

  24. Gifts and other Merchandise Tinned Mints Travel Mugs

  25. Lifestyle Brand Yoga products DVDs

  26. Kids Toys

  27. Contact Details: • Dana xxxx • Andy xxxx • Aymen xxxx

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