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Content Delivery Cloud

Content Delivery Cloud - A Better Alternative To Your Content Delivery Network (CDN): Download the Complete Whitepaper from www.riverbed.com/stingray-cdc The increasing number of internet users is resulting in increased bandwidth usage, affecting the speed and performance of applications. Enterprises need an efficient, faster and cost-effective way to fulfil the needs of the cloud based infrastructure and reach the end-users. Read this presentation to learn how Content Delivery Cloud (CDC) is a better alternative to your traditional Content Delivery Network (CDN).

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Content Delivery Cloud

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  1. Content Delivery Cloud A Better Alternative To Your Content Delivery Network (CDN) • www.riverbed.com©2013, • ©2013 Riverbed Technology Confidential and Proprietary

  2. Application performance is impacted by geographic distances Customer’s Origin Server ©2013 Riverbed Technology | www.riverbed.com

  3. Content Delivery Networks (CDN) Accelerate Content by Caching Content Close to Consumers Customer’s Origin Server Geographically dispersed visitors Server POPs with cached content ©2013 Riverbed Technology | www.riverbed.com

  4. Content Delivery Networks (CDN) Accelerate Content by Caching Content Close to Consumers Customer’s Origin Server • System of content delivery server and edge servers • Delivers web content based on geographical location, and origin of web page • Absorbs huge spikes in traffic while delivering content at speed and with consistency • Improves availability in case of failure Geographically dispersed visitors Server POPs with cached content ©2013 Riverbed Technology | www.riverbed.com

  5. CDN Market: Large and Fast Growing CDN Revenue World-Wide 24.6% CAGR 5 4 3 $B 2017 2 1 2012 0 SOURCE: Informa Telecoms & Media There are currently 100+ CDN providers world-wide ©2013 Riverbed Technology | www.riverbed.com

  6. CDN Market: By Application CDN Spend World-Wide 2% Others 23% Business Applications 22% Web Acceleration 4% Gaming 6% Mobile Services 43% Video SOURCE: Informa Telecoms & Media ©2013 Riverbed Technology | www.reverbed.com

  7. CDN Characteristics Reach Multiple POPs offer geographical coverage Routing Requests are directed to the best location Data proximity delivers improved performance Local Storage Multi-homed content enhances fault tolerance Availability ©2013 Riverbed Technology | www.reverbed.com

  8. CDN Challenges • Security • 3rd Party stores your data & certificates • Static • Provider Control,Limited programmability • Costly • Base price, overage charges, service fees • Inefficient • Technology to optimize traffic is limited ©2013 Riverbed Technology | www.reverbed.com

  9. The Alternative: Content Delivery Cloud (CDC) Cloud POP Accessed in California Cloud POP Private. Public. Hybrid. Physical. Accessed in Australia ©2013 Riverbed Technology | www.riverbed.com

  10. The Alternative: Content Delivery Cloud (CDC) European Hybrid Data Center Cloud POP Cloud POP • Mix and match public, hybrid or private infrastructure • Low recurring costs, no large initial capital investment • Agile, can be deployed (and removed) quickly and efficiently • Can deliver content at speed and with high efficiency Accessed in California Accessed in Australia ©2013 Riverbed Technology | www.riverbed.com

  11. So what makes CDC a better alternative to CDN?

  12. Adjusting to dynamic application and content demands Content Delivery Networks (CDN) Content Delivery Cloud (CDC) • Not easily adaptable to real-time changes in demand. • Delivery flexibility dictated by business models and commercial terms. • Services can be rapidly activated and adjusted in real-time. • “Where you need, as you need it” services model. Flexibility ©2013 Riverbed Technology | www.riverbed.com

  13. Global Service Levels to Meet Dynamic Geographic Needs Content Delivery Networks (CDN) Content Delivery Cloud (CDC) • Data demand has to be pre-planned with capacity contracts with defined terms. • Support limited to CDN enabled applications. • Programmatically adjust and scale infrastructure to demand. • Wider choice of applications. Scalability ©2013 Riverbed Technology | www.riverbed.com

  14. Compliance-based Security Policy Protection Content Delivery Networks (CDN) Content Delivery Cloud (CDC) • CDN provider stores your data & SSL certificates on shared servers (multi-tenancy). • Confidential data exposed to external vulnerabilities. • Delivers content securely while application retains control of SSL certificates. • Application-level threat identification and mitigation mechanisms. Security ©2013 Riverbed Technology | www.riverbed.com

  15. Deploy, manage, and support the entire network Content Delivery Networks (CDN) Content Delivery Cloud (CDC) • Costly multi-vendor solution required to achieve required geographic reach. • Complex management, time-consuming deployment. higher pricing. • Custom-built infrastructure, centrally administered delivering global coverage. • Infrastructure delivers global reach, easy to manage, less expensive. Manageability ©2013 Riverbed Technology | www.riverbed.com

  16. Web Content Optimization Lowers Resource Requirements Content Delivery Networks (CDN) Content Delivery Cloud (CDC) • Limited optimization features. • Requires additional resources, such as connections or DNS lookups. • Increased costs and overage fees to deliver performance and high quality end-user experience. • Advanced web content optimization features. • Faster delivery of applications. • Reduce costs by cutting bandwidth usage by up to 50%. Value ©2013 Riverbed Technology | www.riverbed.com

  17. Content Delivery Cloud A Better Alternative To Your Content Delivery Network (CDN) Download the Complete Whitepaper from www.riverbed.com/stingray-cdc Follow Us : • www.riverbed.com • ©2013 Riverbed Technology Confidential and Proprietary

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