Color!

1. Color! The visual spice!!!

2. The Color Wheel • There are 12 hues in the spectrum of color. • They are divided into three categories: • Primary • Secondary • Tertiary

3. The Primary Colors • Red, Yellow, and Blue • These colors cannot be created by mixing any other colors together.

4. The Secondary Colors • Green, violet, and orange • Made by combining 2 of the Primary colors together.

5. The Tertiary Colors • Yellow-green, blue-green, blue-violet, red-violet, red-orange, yellow-orange. • Made by combining a primary and a secondary hue. • Named by the Primary color first.

6. Value • Value refers to the lightness or darkness of a color/hue.

7. Shade • Color+Black

8. Tints • Color+White

9. Tones • Color+Gray or Complement Color

10. Intensity • the brightness or dullness of a hue; changed by mixing a hue with its complement High Intensity

11. Saturation • The pureness of a color • Chocolate Milk

12. Color Schemes • From using the color wheel it is possible to create a variety of color combinations called “color schemes”.

13. Monochromatic: One color and its tints, tones and shades. Complementary: two colors directly opposite from one another on the color wheel, such as red and green, or orange-red and blue-green. Analogous/adjacent Choose a color and the two colors that lie on either side of it to assemble the scheme. Example: blue, blue-purple and blue-green to complete the scheme. Neutral/achromatic: white, gray, brown and black used in a room. Accented neutral: Neutral color with an accent of one other hue. Triad: Three colors that are equally distanced on the color wheel. An example of this would be orange, green, and purple or red, yellow, and blue. Color Schemes Defined

14. Which color scheme?

15. Which color is most like YOU? • Read the page “What color is your personality to know. Green Purple Red Blue Yellow Orange

16. Warm and Cool Colors • Color has temperature and it can effect the way we feel in a room. • Cool Colors recede away from us, make spaces feel larger and create cooler, calming and relaxing spaces. • Warm Colors advance towards us, make spaces feel cozier, create feelings of warm, activity and excitement. • The color used in a room can change the psychological temperature in a room up to 5 degrees.

17. Psychology of Color Here are some examples of various colors and their meanings: • Red is considered to be the hottest of all colors; it represents intensity and passion. It also suggests danger, heat, fire, speed, zest, blood, excitement, competition, and aggression. • Blue is the most popular color and conveys peace, tranquility, loyalty, harmony, trust, and confidence. • Yellow is a color that exudes intellect, faith, goodness, and friendship. Yellow also vibrates optimism, happiness, idealism, and imagination. • Gray usually connotes neutrality, stability, and wisdom. • White is the color of cleanliness, purity, youth, simplicity, innocence, friendship, and peace. • Green conveys neutrality, growth, money, humility, and wisdom. It is a kind, generous color, and in many cultures, it is a logical choice for financial sites and those that represent fertility, healing, and ecology. • Orange is a warm color that suggests luxury, passion, and exotic things. The color itself expresses enthusiasm, vibrant and expansive. • Purple is a rich color that exudes mystery, royalty, and spirituality. It also conveys justice and truth.

18. Which colors would you use in the following places? • Hospital Recovery Room • Meat Store • Visiting Football Teams Locker Room • Fast Food Restaurant • Fine Dining Restaurant • Bedroom • Child’s Play Room

19. Assignments: • 1 Color Scheme portfolio picture • Color Scheme creation page • Paint Tints, Tones, Shades page • Paint Color Wheel