Station Travel Plans

1. Station Travel Plans Sponsored by:

2. Station Travel Plans Sponsored by: up next… Alex Veitch (ATOC)

3. Station Travel PlansAlex VeitchIntegrated Transport Manager ACT – TravelWise Conference 13.11.08

4. Contents • Travel to stations • Station Travel Plan: • Project background and update • Potential measures • Conclusion – where are we going with this? • List of pilots

5. Travel to stations – national overview Source: NRTS 2008

6. Why look at travel to stations? • Business case • Projected growth in rail but many car parks at capacity • Environment & congestion • Carbon footprint of rail • Stations cause congestion Harlow Town car park

7. Travel Plans – often used in other sectors “A strategy for managing the travel generated by your organization, with the aim of reducing its environmental impact… support for walking, cycling, public transport and car sharing” (DfT) Commonly found in primary schools, public sector sites, new developments, and business parks “Walking Bus” – typical measure

8. Station Travel Plan project – background • Original proposal from Campaign for Better Transport • Railways White Paper 2007 suggested pilot Station Travel Plans be developed • ATOC set up a National Steering Group to take this forward • ATOC and several Local Authorities represented on SG STP launch event at Derby station

9. Goals agreed by National Steering Group

10. Project Plan

11. Research and planning – detailed update • Planning • Local Steering Groups established and meetings diarised • Each station to produce high-level “action plan” by April 09 • National Steering Group to review plans • Research • Standardised surveys funded by rail industry (ATOC, RSSB, Pax Focus) • Survey form & postcard online at www.stationtravelplans.com • Online survey – www.stationtravelplans.com/survey • National meeting and planning session – December 17 at DfT

12. Station Travel plan measures - Car parking • Chiltern - Car Sharing • London Midland - Green car parking • Northern, Virgin, NR, TPE - Car Clubs

13. Station Travel plan measures - buses • Shuttle Buses • Chiltern Bicester Link • Warlingham Connection • Integrated tickets • PlusBus • PTE and other products Bus-rail interchange at LSP

14. Measures - cycle parking • Paying for cycle parking? • More Sheffield Stands • Cycle hire Secure cycle parking at Finsbury Park

15. Measures - marketing and promotion • Increased awareness - can generate modal shift • Build journey to station into personalised travel planning • Low cost and cost-effective

16. Conclusion - where are we going with this? • Broadening the project • Over 40 additional Local Authorities interested • 30 STPs in new South Central Franchise? • Long – term: Learning from BAA • “Surface Access Strategies” since mid-90s • Highlights • Financial: Parking levy for off-peak buses • Soft measures: Signage and promotion • Hard measures: Dedicated rail services Gatwick SAS

17. List of Pilot Stations

18. Further Information Email: Alex.Veitch@atoc.orgTel: 020 7841 8052Web: www.stationtravelplans.com

19. Station Travel Plans Sponsored by: up next… Tom Cohen (SDG) and Geraint Hughes (c2c Rail/National Express East Anglia)

20. Station travel plans – what we’ve learnt so far Tom Cohen, Steer Davies GleaveGeraint Hughes, c2c Rail & National Express East Anglia Thursday 13th November 2008

21. Contents • What makes station travel plans different • Our experiences in Benfleet and Colchester • The train operator’s perspective • Lessons so far

22. What makes station travel plans different? • Employers and schools • Typically the organisation • Knows a fair amount about its target audiences • Has some leverage over them (ie can impose costs, within reason) • Has some autonomy over the site • There is often some sense of community that can be exploited • The majority of journeys to the organisation terminate there

23. What makes station travel plans different? • Stations • In contrast, the train operator typically • Knows rather less about their users • Has very little leverage over them • Manages a site owned by another organisation • There is not the same positive sense of community amongst station users • Almost all journeys to the station have an onward destination • And people rarely wish to dwell at the station!

24. What makes station travel plans different? • Train operators need to make a profit • But passengers are their business – a strength • And their franchises are time-limited • Most of the access issues relate to land beyond the railway fence, controlled by others • So station travel plans need to be different from other types (including those for other “destinations”) • More of this later

25. Benfleet Station • Prime commuter station on c2c route • Footfall 2.9m (2007) • Split catchment area – Canvey Island / mainland • Parking problems • Strong bus and cycle markets • Options for other modes • Investment in station • Commitment to further improvements

26. Structure for development of Benfleet StTP • c2c & Essex County Council - joint clients • Steer Davies Gleave - consultants • Stakeholders • Castle Point Borough Council • First Essex Buses and taxi operators • c2c Passenger Panel & customers • Essex Access Forum • Essex Police & British TransportPolice • Sustrans • Passenger Focus

27. Benfleet StTP development process • Site audit • Customer survey • Stakeholder workshop • Discussion of issues • Objective development in outline • Long-listing of possible interventions • Formal agreement of vision, objectives and targets • Short-listing and prioritisation of measures • Drafting and ratification of travel plan

29. Benfleet: vision and aims • Vision • It is possible for everyone to access rail services at Benfleet station in a simple and convenient manner • Aims • Those travelling to the station from the local area do so by more sustainable modes of transport, through improvements in the quality of provision and effective promotion of the options available. The plan will facilitate an appropriate level of access for all users of the station and enable continued growth of the station to be achieved in a way that is sensitive to the needs of the local community.

30. Benfleet: example objectives, targets • Objectives (six in total) • To enable individuals to make fully informed decisions about how they get to the station • To contribute to the continued growth of passenger numbers using the station • Targets (six in total) • Increase mode share for bus access (those living 5km+ from station), from 13% (2008) to 20% (2013) • Comparable targets for walk, cycle; reduction in solo car access

31. Benfleet: example actions

32. Colchester STP • Like Benfleet, but • Three clients – Colchester Borough Council, National Express East Anglia and Essex County Council • One of the pilot stations so some data collection handled centrally • A context of areamaster-planning • Recently designated as a ‘Cycling Town’ • Oh, and the car park isn’tfull…yet

33. Differences of approach • A visioning workshop with the core client group • An early “issues” meeting with a wide range of stakeholders • A Benfleet-style workshop meeting will follow • Data collection from both station users and non-users

34. The train operator’s perspective • Why should we get involved? • Understanding what matters to our customers • Trends in NPS scores • What influences their mode choice? • Do they perceive any barriers to use of our services? • How can these barriers be removed, and by whom? • Can we increase our mode share and revenue as a result? • Part of our ethos of Making Travel Simpler

35. The National Pilot Programme • A firm commitment to the programme across our 3 rail franchises • pilots at Southend, Colchester, Durham and Darlington • establishing good practice within the industry • Important to develop a credible methodology • approval from DfT, NR, TOCs and external partners • measuring success • Establish the principle that the outcomes are delivered by partnerships to mutual benefit • a solid basis for future 3rd party funding commitments

36. The value of local projects • Tailored solutions for each station • more impact • Learning more about our customers • growing database, more contact • Adding value to existing railway investment programmes • NSIP, Access for All, Franchise commitments • Levering in third party funding • LTP, LAA, Cycling Towns, etc. • Positive involvement of local staff

37. Future developments? • Involve all our transport authorities • Stowmarket & Gt Yarmouth in 2009 • Investigate the interaction between adjacent stations • 4 stations in Southend Borough • Simplified applications • Car parking studies – Basildon • Rural StTPs on Community Rail Partnership lines • Requirements for future rail franchises?

38. Principal lessons so far • Get partnership working early and maintain it • Understand motivations and potential contributions of each • A meaningful plan requires this partnership • And delivery of actions depends on it • Grasp the “volume” nettle • How many station users (and at what times of day)? • Is car-based access to grow in absolute terms? • Local as well as net congestion and carbon impacts • Seek a “quick win” to maintain momentum

39. Our contact details Geraint Hughes Stakeholder Manager c2c Rail & National Express East Anglia Oliver’s Yard 55 City Road LONDON EC1Y 1HQ T: 0207 549 5938 M: 07798 858367 E: geraint.hughes@nationalexpress.com Tom Cohen Associate Steer Davies Gleave 28-32 Upper Ground London SE1 9PD T: 020 7910 5000 E: tom.cohen@sdgworld.net www.steerdaviesgleave.com

40. Thank you

41. Station Travel Plans Sponsored by: up next… David Helmore (TfL) and Damian Price (Mott MacDonald)

42. Transport for London: Travel Planning for Rail Stations13th November 2008 David Helmore – Transport for London Damian Price – Mott MacDonald

43. Structure of presentation • TfL’s travel planning work • The Destination Based Travel Plans Project • The Station Travel Plan Pilots • Key findings and lessons learnt • Next steps • Role of the TfL Smarter Travel Unit: • Promoting modal shift • Maximising network efficiency

44. TfL’s Approach to Travel Planning • Workplace travel plans through the Corporate scheme achieving 14% modal shift • 145 organisations and 480,000 employees affected • 1500+ sites in total input onto iTRACE • 2007: Schools with a travel plan in London have reduced the number of car journeys by an average 7 per cent. • 36% increase in cycling at schools with new facilities

45. Taking TfL travel planning further • The Destination Based Travel Plans Project: • 6.6 million people attended conferences and exhibitions in London in 2007 • 29% of all trips in London on a weekday are for shopping and personal business • 50 million visits were made to London’s tourist attractions in 2006 • = A lot of trips outside of the workplace / school! • How could / should the approach and the tools developed for work place travel planning be used to influence trips to: • Events • Rail stations • Leisure Centres • Shopping Centres • Universities • Stadia • Tourist attractions • Religious Centres

46. TfL Station Travel Planning Project Edmonton Green – Zone 4, no local parking restrictions, rail only, approx 1m entries and exits Finsbury Park – Zone 2, parking restrictions, major bus / tube interchange, approx 5m entries and exits Greenwich – Zone 2/3; parking restrictions; DLR interchange, approx 1.8m entries and exits

47. Developing Station Travel Plans Develop travel plans for three stations using iTRACE as a template: • Try out different process / techniques to compile site audit • Identify current travel behaviour through survey data collection • Assessment of site audit / survey outputs Can the workplace approach be applied to station travel planning? What are the key issues / lessons learnt for station travel planning?

48. Examining the Potential for Modal Shift • Accession mapping to identify accessibility of each of the stations by: • Walking • Cycling • Public Transport • What is the scope for greater use of more sustainable modes, based on the accession outputs?

49. Key Results – Finsbury Park The Pilot STPs – Key findings Nationally: Walk - 54% Bus - 10% Tram / LRT - 14% Cycle - 2% Car (parked) – 10% Car (drop off) – 7%

50. The Pilot STPs – Key findings 2 3 1 4 5 7 6