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MKT 421 EDU Lessons in Excellence-- mkt421edu.com

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MKT 421 EDU Lessons in Excellence-- mkt421edu.com

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  1. MKT 421 EDU Lessons in Excellence-- mkt421edu.com

  2. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Assignment Distribution channel Article Review (sports apparel company) • FOR MORE CLASSES VISIT • www.mkt421edu.com • Purpose of Assignment • A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

  3. MKT 421 EDU Lessons in Excellence-- mkt421edu.com MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers) FOR MORE CLASSES VISIT www.mkt421edu.com This Tutorial contains 2 Papers Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations

  4. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Final Exam Guide (New) • FOR MORE CLASSES VISIT • www.mkt421edu.com • 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: • Sales management communications. • Integrated promotional marketing. • Sales promotion communications.

  5. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Final Exam Guide (New, 2017) • FOR MORE CLASSES VISIT • www.mkt421edu.com • _________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. • Relationship marketing • Digital marketing

  6. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Final Exam Guide • FOR MORE CLASSES VISIT • www.mkt421edu.com • 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: • Sales management communications. • Integrated promotional marketing. • Sales promotion communications.

  7. MKT 421 EDU Lessons in Excellence-- mkt421edu.com MKT 421 Mapping the Product Life Cycle (PLC) Presentation FOR MORE CLASSES VISIT www.mkt421edu.com MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing

  8. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Signature Assignment The Entrepreneurial Marketing Manager • FOR MORE CLASSES VISIT • www.mkt421edu.com • Purpose of Assignment • A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

  9. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation • FOR MORE CLASSES VISIT • www.mkt421edu.com • The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma.

  10. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 1 Discussion Question 1 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

  11. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 1 Discussion Question 2 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

  12. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 1 Elevator Pitch (2 Papers) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Papers • Create a 700-word elevator pitch that includes the following: • § Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.

  13. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 1 Individual Assignment Defining Marketing • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resource: University Library • Write a 700- to 1,050-word paper in which you define marketing. • Include in your paper your personal definition of marketing and • definitions from two different sources. Based on these definitions,

  14. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This tutorial contains 2 different papers • Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • Identify a brand about which you are passionate. • Explain a minimum of three reasons why you are passionate about this brand.

  15. MKT 421 EDU Lessons in Excellence-- mkt421edu.com MKT 421 Week 1 Marketing and Buying Behaviors FOR MORE CLASSES VISIT www.mkt421edu.com MKT 421 Week 1 Marketing and Buying Behaviors Marketing is really a study in behaviors: what do we consume and why. As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors. Can you identify the determining dimension or dimensions of your own

  16. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (2 Papers) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Papers • Review the video case study "Geek Squad: A New Business for a New Environment" on pp. 88-89 in your textbook. Keep this case study in mind as you complete this assignment.

  17. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 2 Discussion Question 1 • FOR MORE CLASSES VISIT • www.mkt421edu.com • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

  18. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 2 Discussion Question 2 • FOR MORE CLASSES VISIT • www.mkt421edu.com • What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

  19. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Different PPT • Select a company currently experiencing marketing changes. • Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: • Each of the four P's should be addressed on its own slide.

  20. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 2 Individual Assignment Marketing Mix • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: University Library, Internet • Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion).

  21. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Different Papers • Write a 750- to 1000-word paper that does the following: • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch • Identifies 3 to 4 companies you want to work for, and an explanation as to why

  22. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: University Library, Internet • Create a new product or service for an existing organization. This • product or service will be the basis for your Marketing Plan • Paper. Obtain your instructor’s approval of your product or

  23. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Presentations • Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. • Identify the important attributes for your chosen product and select two key variables for your perceptual map.

  24. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 3 Discussion Question 1 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

  25. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 3 Discussion Question 2 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

  26. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 3 Individual Assignment Marketing Research Paper • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: University Library, Kudler Fine Foods Virtual • Organization • Use the Virtual Organization link on the student website to • access additional company information on Kudler Fine Foods.

  27. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This tutorial contains 2 different papers • Review "perceptual mapping" located on the Week 2 ERR page. • Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

  28. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: University Library, Internet • Use the product or service you selected for your Marketing Plan: • Phase I Paper.

  29. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This tutorial contains 2 different papers • Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course.

  30. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 4 Assignment Marketing Research Report (2 Papers) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Papers • Your company has decided to launch a new line of products. • Create a 1,400-word report and include the following information:

  31. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 4 Discussion Question 1 • FOR MORE CLASSES VISIT • www.mkt421edu.com • What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

  32. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 4 Discussion Question 2 • FOR MORE CLASSES VISIT • www.mkt421edu.com • What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

  33. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers) • FOR MORE CLASSES VISIT • www.mkt421edu.com • This Tutorial contains 2 Different Papers • Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

  34. MKT 421 EDU Lessons in Excellence-- mkt421edu.com • MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation • FOR MORE CLASSES VISIT • www.mkt421edu.com • Resources: Using Perceptual Maps in Marketing simulation • Complete the simulation, Using Perceptual Maps in Marketing, • located on the student website. • Write a 1,050- to 1,450-word summary in which you address the

  35. MKT 421 EDU Lessons in Excellence-- mkt421edu.com

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