What is a data strategy and why do I need it?
Data, it is said, is the u201coilu201d of the 21st century. By getting lots of it, you can better understand how your customers will behave as well as predict their needs and requirements, building a virtuous cycle of growth, allowing you to obtain yet more data, and so on. Unfortunately, most businesses do not make adequate use of the data they have, because they do not have a data strategy in place. Indeed, as much as 70% of enterprise data remains unused, and 35% of companies do not even see the value of a data strategy.
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