How to Write Title Tags For Search Engine Optimization

1. How to Write Title Tags For Search Engine Optimization

2. Meta Tags • First let’s talk about meta tags. Meta elements are HTML or XHTML elements used to provide information about a web page for the search engines and website users.

3. Such elements must be placed as tags in the head section of a HTML document. These elements are the: • Title Tag • Description • Keywords (No one uses these anymore and you can get spam “points” for overuse on Bing, so just forget them. If you have keyword stuffed “spammy” ones, you probably want to fix those.)

4. What is a Title Tag? • Title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about. • Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about.

5. What Does the Title Tag Look Like? • The title tag looks like this in your HTML code: • <title>Important Words Go Here </title> • Here is how title tags appear in a browser that uses the bar to display title tags (other browsers might only use the tab space or not show them at all):

6. Google & Title Tags • Sometimes Google doesn’t like your title tag. In fact, sometimes Google thinks it can pick a better one, so it will rewrite the tag for you. There are several places it might get this information, most of them you won’t prefer to one you crafted yourself.

7. Keyword Stuffed Title Tags • You’ve probably come across badly written title tags that try to rank for everything or repeat a word over and over. Keyword stuffing is the worst offense when it comes to title tags.

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