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How To Market and Prepare For A Special Event

How To Market and Prepare For A Special Event. By Andrew Reddish & Jack Gray. Start Brainstorming. Brainstorming For Your Event. (What do people want to see). Aquatics - Swim Meet ODP - Skyding Fitness Center - ????? In-Motion - Pole-Lates Rock Wall - Climbing Competition etc.

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How To Market and Prepare For A Special Event

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  1. How To Market and Prepare For A Special Event By Andrew Reddish & Jack Gray

  2. Start Brainstorming

  3. Brainstorming For Your Event (What do people want to see) • Aquatics - Swim Meet • ODP - Skyding • Fitness Center - ????? • In-Motion - Pole-Lates • Rock Wall - Climbing Competition etc.

  4. Billiards Tournament • Our Purpose • To get a different crowd involved in IMS • Use as an opportunity to help promote other events • Hold an alternative to our lengthy seasons

  5. Time To Start Marketing • The Four P’s (Marketing Mix) • Product • Price • Place • Promotion • Unofficial 5th P - Positioning • Essential in promoting an event and marketing a product

  6. Awareness • Inform the necessary staff about event details

  7. Product • What is it that you’re trying to market? • Billiards Tournament

  8. Price • Select a price for your event • What will be your BEP or “break even point”? • What will it take to make a profit? • How many participants would be ideal? • Also Consider: Who will this event be available to? • Billiards Tournament Price $5

  9. Place • Find an ideal place with: • Exposure • Accessibility • Suitable for Activity • Availability (Make sure to reserve space) • Billiards room inside the Recreation Center

  10. Promotion • Flyers • Put in classrooms, Charlie Browns, library, hallways, mailboxes, Student Union can help with posting.

  11. Promotion Cont. • Video • I-Movie, youtube, Student Union screens, Facebook video. • Face to face or P 2 P • Tabling, megaphone, talking to people doing the activity

  12. Promotion Cont. • Web • Facebook, emails, web-site, PhotoBucket • E-mail previous participants • Peer Pressure • Intimidation, submission and “domination”

  13. Positioning • Our event’s position in the consumer’s mind • Events by ASP • Vacation Times • Weekends • Holidays • Other Events

  14. Last Minute Checks • Proper Equipment • Available Staff to help with event • Suitable Area • Cameras to document the event

  15. Enjoy Your Event • Have a great time • Keep participant’s information to contact for future events • Use pictures, champions, knowledge to help market this event again next time

  16. Thanks To Our Sponsor • HammesMill International “Kiss Me, I Do My Own Dishes” Buttons Available Now!

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