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National Adoption Day

National Adoption Day Business Partnerships: 101 Involving Local Businesses Benefits of Business Outreach Raise community awareness about the issue of foster children Provide your coalition with new communication channels and resources, including potential funding resources

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National Adoption Day

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  1. National Adoption Day Business Partnerships: 101 Involving Local Businesses

  2. Benefits of Business Outreach • Raise community awareness about the issue of foster children • Provide your coalition with new communication channels and resources, including potential funding resources • Increase the visibility and profile of your coalition/organization • Foster new relationships for your coalition

  3. National Adoption Day Coalition • The Alliance for Children’s Rights • Casey Family Services • Children’s Action Network • The Congressional Coalition of Adoption Institute • Dave Thomas Foundation for Adoption • Freddie Mac Foundation

  4. Step 1: Getting Started

  5. Think Like a Business • Factors for involvement: • Alignment • Cost • Ease • Timing • Benefits • Results

  6. Keep in Mind • It’s OK to start small • You are presenting an OPPORTUNITY • Passion and commitment sell • Create business alliances that work for YOU • Think of your business contacts as year-round relationships • Do not take a NO personally

  7. Step 2: The Basics

  8. Goal Setting • What do you want to accomplish? • What other outreach efforts are you engaged in? Can there be an intersection? • What resources do you need from the business community? • How will you measure your success?

  9. Step 3: Targeting Businesses

  10. Business Research Questions that are important to answer • What are the company’s products and/or services? Do they fit with the goals of National Adoption Day? • What current community causes/issues does the company support? • What is the approval process and time frame for decision making? • Who is the right contact? Where can you find this information? • Company Web sites • Annual reports • Business publications, local paper business sections, business-oriented Web sites

  11. Creating a Target List • Create a business outreach list • Prioritize and target your best opportunities (i.e., “low-hanging fruit”) • Three degrees of separation • Who do you know that knows someone? • Best person to start with depends on the company size—always seek a decision maker • Community relations/public affairs representatives

  12. Step 4: Preparing Your Request

  13. Preparing Your Request Key Points • Overview (who you are, what you want to do, why a business should be interested) • National Adoption Day messaging • Details about your event and the “ask” • Benefits to business • Next steps

  14. What do I ask for? • Monetary Donations/Sponsorships • In-Kind Donations to event (food, coupons, giveaways) • Volunteers

  15. Benefits to Businesses • Recognition in media materials • Invitation to, and recognition at, event • Signage • Volunteer opportunities for employees

  16. Step 5: Making Your Request

  17. Making Your Request • Be concise • Tailor each request to the company • Use local and/or relevant statistics • Be results-focused • Stress ease of involvement

  18. Making Contact Remember - You’re selling an OPPORTUNITY • Make the call • Determine point of contact • Letter/Fact Sheet • Have ready when first call is made • Short and relevant • Proactive • Meeting • Try to get a face-to-face meeting when possible

  19. Step 6: Follow Up

  20. They Said Yes! Now What? • Get it in writing • Create a letter/e-mail of confirmation that outlines the agreed-upon activity • Service your partnership • Make sure the company knows who their point of contact is from your organization • Communicate and keep them up to date

  21. They Said No When a company says “No”… • Do not take it personally • Keep your contact information and thank them for their time • Consider inviting them to future events/activities

  22. Step 7: Maintaining Business Relationships

  23. Maintaining Business Relationships • Thank your business partners (be creative!) • Publicize your partnerships • Solicit feedback • Further engage businesses in coalition activities • Share results • Keep in regular contact with them

  24. Step 8: Celebrate and Share Success

  25. Timeline October Week 1: Goals, target list, fact sheet/letter ready Week 2: Calls/letters to businesses Week 3: Calls/letters, follow up calls Week 4: Follow up calls, confirming involvement details November Week 1: Implementing Week 2: Implementing Week 3: Reconfirming event details with businesses, last minute details

  26. National Adoption Day Resources Letter of invitation Confirmation of participation letter Solicitation of donation letter Sample phone script for business Certificate Proclamation for governors/mayors Personal release form Business cover letter Business drop-in article Drop-in newsletter article Thank you letter Template media materials How to stage a media event How to find families to speak Core talking points Faith-based organization drop-in article Event signage National Adoption Day logos

  27. Final Reminders • Keep your request materials simple and to the point • Always ask for suggestions, new contacts • Remember that each business is unique • Be creative and have fun!

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