Mistakes to Avoid in a Corporate Video

1. Mistakes to Avoid in a Corporate Video Corporate videos are a great way to spread the word about your business. According to Cisco, online video will account for more than 80% of all consumer internet traffic by 2020. When you’re planning video content as part of your marketing, it can be hard to spot the common pitfalls you need to avoid. It would be a huge waste of time, money, and resources if you fall in the first hurdle but the good news is, that once you know what these common mistakes are you’ll know how to steer clear ofthem. So without further ado, let’s get into some of the most common mistakes corporations make when creating their corporatevideo. Failing to Capture theAudience’s Attention One of the most common mistakes made when shooting acorporate videois failing to consider the audience’s attention. Remember that all videos are facing fierce competition for the limited attention of theaudience. Viewers need to know exactly what to expect from your video before they hit play, so immediately inform them what result they’ll get from watchingit. Use a descriptive title that answers the question “what is this about?” that way it’ll be easier to keep the audience focused duringyour video. Theviewer's time it’s

2. extremely valuable and in return for their attention you need to be giving them something of greatvalue. Having Too ManyMessages The best, clearest, and most memorable videos generally have a single message. Giving your viewers more can mean a higher risk of it becoming overly complex and confusing. Even though it can sometimes be unavoidable to have more than one message you want to share with the viewer, we strongly recommend that you focus on just one message in each video. Keep your videos as simple aspossible. An UnpreparedSubject For your corporate video to be effective, the interview subject must be properly prepped. We don’t just mean prepped for the questions they have to answer, there are several factors that need to be considered. For example, if you’ve selected them for a video session, the way that the subject is dressed is important. Stripes on a shirt will dance on the screen and distract theaudience. You need to make your subject feel comfortable when shooting the video so that theydotheirbest.Preparethesubjectexplainingthenuancesofshootinga corporate video, this includes the subject using nouns when answering aquestion. Publishing theVideo Anywhere you can After you finish editing the video you might want to publish it as fast as possible but be careful. This should be done when planning the video, but if you haven’t, take a few minutes to think about where you want to use your new video to ensure that it reaches the largest number of people from your targetaudience. We recommend you do some research on your target audience to find the best place to post your video. As said before, you should do this while planning your video but only after you have a clear objective forit. For more updates on audio production stay tuned at:https://studio52.tv/video/ © Studio 52 MediaCommunication Website:-https://studio52.tv/ Call Us:-+971-44.54.1054 Email Us:-sales@studio52.tv 2