Ultimate Guide to Direct Mail Campaigning

1. You must be familiar with the famous quote “Old is Gold”. We are here to tell you why this quote holds so much relevance in your business. Every strategy that you may think is too old for you to use may be the best thing in today’s time. Even if the response rate towards direct mailing has dropped, it still holds a lot of value for sales and marketing. This is one of the reasons why direct mail campaign packages are one of the best things you can invest in. Before we dive into the pros and cons of hiring a direct mailing service for your company, let’s discuss the actual meaning of it. Direct Mail Marketing – What is Means? Direct mail campaign packages are a part of the marketing strategy that help you build the brand value in front of customers and other businesses. It includes different tools like letters, mailers, brochures, packages, postcards, and more.

2. Pros of Direct Mail Campaign Packages According to a recently conducted survey, the ROI on direct mail campaigns is higher as compared to online display ads and paid searches. This is because direct mail is – Memorable – When your audience would get letters in the mail, that would make them feel nostalgic about the value of mails. If you want to add more emotional touch to it, make your mail customised and personalised. Bigger reach – In comparison to the electronic advertising, direct mail has a wider range if the audience that you want to target is not active on the mail or social media. Direct mailing can turn those audience into potential customers. Low competition – Since a lot of companies are backing out of printed advertisement due to the emergence of digital marketing, the competition drops down significantly. This would make your company easily noticeable. A lot of people surely skim away through their mails, but if they catch a paper with colourful graphics, chances are high that they would read it at least once. Way for creativity – Since direct mailing is a sort of personalised marketing method, there is a high chance that you would be able to connect with the audience on a personal and deep level in comparison to electronic marketing tools. Cons of direct mailing service is that the ROI on email is better than direct mail and it is inexpensive as well. Dos and Don’ts for Direct Mail Campaigning Packages Define your target audience list – Before you invest in direct mailing, it is essential to consider and make a proper list of your target audience. This process would not only help you save money but also realise which audience can transform into your potential customer base. Include a CTA for better response – One of the most eye-catching mails are those that include a call to action for your audience. Figure out what would be the main

3. attraction point for your customers and give it to them. It can be a survey, coupon code, or donation. Test batches first – If you know your audience, there would be no harm in testing them in small batches. This would help you track the engagement level of your customers. If the response rate is low, you can tweak your work to make it better before the entire world sees it. Don’t forget to follow up – If you are trying to develop a new customer base, it is important to indulge in a frequent follow up. That would give you the idea if the customers are likely to be responsive in the future. Don’t forget to proofread before you send out – Mailers are one of the few things that create an impression about your company in the mind of the audience. So, it should be completely free from grammatical mistakes and typos. Conclusion: Opposite to what has been believed popularly, direct mail packages are not outdated. Even if they are one of the oldest marketing tools, their effect on the audience is diminishing the gap between customers and brands. So, if you are looking for a marketing tool that is effective and reliable, give direct mailing service a try!