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SEO

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SEO

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  1. SEO for 2016: How Search Has Changed & How Marketers’ Tactics Must Shift SEOVendor, Wizard of ask@seovendor.co | | http://seovendor.co/

  2. What Changed? A brief look at how SEO has evolved over the past five years.

  3. #1 Searchers (and engines) are demanding more from results than ever before

  4. Page Speed Expectations Via http://seovendor.co/

  5. Design & UX Expectations http://seovendor.co/

  6. Content Quality Expectations

  7. Employing User & Usage Data

  8. Leaning More Heavily on Human Quality Raters http://seovendor.co/our-blog/

  9. Past SEO Success May Not Be Indicative of the Future

  10. #2 The move from keyword matching to topic association

  11. Google’s Upgraded Their Understanding Have We Upgraded Our Content?

  12. #3 Domain-level keyword connections are on the rise

  13. Don’t Have a Domain-Level Content Strategy? You May Lose to Less SEO-Sophisticated, More Brand-Focused Competitors

  14. #4 Google’s crackdown on spam is basically a crackdown on ranking without a brand

  15. #5 Critical SEO data still flows for the 1%, but is unavailable to the 99%

  16. But If You’re a Big Advertiser, that Keyword Data Still Flows Through Your Reports

  17. This Inequity Might Feel Familiar Over time, behaviors of brands, searchers, & algorithms have combined to create something similar in SEO

  18. Tactics Processes and practices to change in the year ahead to stay a step ahead

  19. Keyword Research & Targeting

  20. Link Building Earning

  21. Content Marketing May Be Creating False Expectations & Bad Practices

  22. Criteria for Modern Content Investments: One-of-a-Kind – appears nowhere else on the web Relevant – contains content engines can interpret as on-topic Helpful – resolves the searcher’s query in a useful, efficient manner Uniquely Valuable – provides information that’s unavailable elsewhere Great UX– is easy & pleasurable to consume on any device Likely to Spread– convincingly answers the question: “Who will amplify this content and why?”

  23. Only by increasing the vectors of exposure to potentially powerful events can you scale ROI

  24. Pinterest LinkedIn SEO Blogging Twitter Photography Display Ads Google+ Interviews Illustration Presentations Video Podcasts Overinvest in your unique strengths. Whitepapers Networking Offline Advertising Instagram In-Person Relationship Building Email Social Ads PPC Illustration Facebook Research

  25. SEO is getting harder

  26. But, that high barrier to entry means greater opportunity for those who succeed.

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