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SEO

SEO. SEO Self Exploding Organs. SEO Search Engine Optimisation By Joey Cannon. How Google Works Relevancy Popularity Trust. Relevancy The location frequency of keywords used on a web page aka on-page SEO. Popularity

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SEO

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  1. SEO

  2. SEO Self Exploding Organs

  3. SEO Search Engine Optimisation By Joey Cannon

  4. How Google Works Relevancy Popularity Trust

  5. Relevancy The location frequency of keywords used on a web page aka on-page SEO

  6. Popularity Google uses a formulae called PageRank which calculates a page’s reputation on the internet. The more links you have to a page from others the more credible and popular the page being linked to and your site is deemed to be aka off-page SEO

  7. Trust Google also looks for ‘signals’ that are both positive or negative about your site. By having more significant positive signals, search engine trust can be built.

  8. Bad (noise) • Who links to you • Break Google’s guidelines • Duplicate content Good Age Who links to you User data signals

  9. Google’s PageRank Google’s PageRank is a formula which looks at the ‘popularity’ part of the ranking algorithm. Every time a page receives a link from another page this counts as a ‘vote’ of importance. External links from other websites tend to count more as they are impartial but internal links also have value. The total volume of links is important but the quality of links is more important

  10. Vid of Matt Kutts

  11. Successful SEO is visibility Discoverability Search Engine Friendliness Site Structure

  12. Discoverability HTML links external best Getting indexedhttp://www.google.com/addurl XML Sitemap 2011 update: it is now possible to get indexed through social sites like Twitter too.

  13. Discoverability Crawlingcopies content ⇛ follows links to new pages ⇛ repeats the process ⇛ revisits to check it has an up-to-date version

  14. Discoverability how to check if a single page is indexedinsert cache:www.yourwebsite.co.uk into the search bar how to check how many pages are indexedinsert site:www.yourwebsite.co.uk into the search bar

  15. Discoverability Where crawling struggles: poor use of robots.txt broken links bad site structure server & redirection errors no sitemaps complex urls limiting access to content using: flash, javascript, dropdown forms & ajax

  16. Search Engine Friendliness Google webmaster tool this tool provides a detailed report about your pages visibility on Google technical seohttp response codes, robots.txttools.seobook.com/server-header-checker/ & web-sniffer.net site speedwww.webpagetest.org, pagespeed.googlelabs.com also in webmaster tools www.google.com/webmasters/tools/ in the Labs section duplicate content & redirects

  17. Duplicate Content Same content different url Data feeds Scraper sites

  18. Duplicate Content - solution Update internally Redirect http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html <link rel="canonical" href="http://www.example.com/" />

  19. Duplicate Content on your site & another The Panda Update (released April 2011) Check “sample text“ into google http://www.copyscape.com/

  20. Site Structure bad site structure good site structure keyword themes internal linking & popularity

  21. homepage Level 0 Level 1 Level 2 Site Structure bad site structure Level 3 Level 4 Level 5

  22. homepage Level 0 Level 1 Level 2 Site Structure gooder site structure Level 3

  23. homepage Site Structure keyword themes Eg: http://www.kuoni.co.uk/en/holiday/australia-and-pacific/australia/great-barrier-reef/cairns/pages/default.aspx More info : http://www.bruceclay.com/seo/silo.htm

  24. Each time you link to a page you are voting that this page receive a little more popularity or enhanced reputation You should try and limit the amount of outbound links to around 100 per page Site Structure internal linking & popularity More links the better is a little simplistic these days

  25. It can spot broken links • Checks the status of your pages • In-link and out-links • Tells you what level your pages are • File size • http://home.snafu.de/tilman/xenulink.html • http://www.screamingfrog.co.uk/seo-spider/ Xenu Link Sleuth

  26. Keyword Research Content Site Structure how you encourage other sites to link

  27. Keyword Research who are your customers potential customers identifying key phrases they use in search engines when they want to find you

  28. Keyword Research How to pick the best keywordsA combination of highly relevant keywords Consider different types of customers Brainstorm https://adwords.google.co.uk/select/KeywordToolExternal

  29. Keyword Research Targeting Brainstorm Analysis Selection Keyword Mapping If a page isn’t ranked in Google. This is how to check which page it see’s as being the most relevant site:www.yoursite.co.uk keyword keyword

  30. Popularity 70% links Link Building Increasing your site’s popularity Search engines trust more what others (links) say about your website that what you do on it Relevancy 30% Content & keywords

  31. What makes a boss link Quality How did you get it Location (where in the page) Format Coding Anchor text Link destination Relationship Topic

  32. NOT all links are equal!

  33. Link Building Links higher up the code cast more votes External are more influential than internal Keywords in text have more value than in alt of linked images Links from more important, popular, trusted sites (even from less important pages) Burst of new links may enable a document to overcome competition http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links

  34. http://www.seotraining.org.uk/blog • http://www.searchenginejournal.com • http://www.seroundtable.com • http://sphinn.com • http://www.mattkutts.com/blog/ • http://searchenginewatch.com • http://www.seobook.com • http://analytics.blogspot.com • http://www.seomoz.org/blog/ • http://googlewebmastercentral.blogspot.com/ • Google reader feed • http://bit.ly/seot Keeping up to date

  35. SEO Was brought to you by a lad By Joey Cannon @bosskax Bye bye until we meet again some sunny day

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