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01 Introduction to Digital Marketing Explain the increasingly significant role of digital marketing in today's business landscape.
02 Digital Marketing Channels Overview of various digital channels (e.g., social media, email, SEO, PPC, content marketing)
03 Target Audience Identifying and understandin g your target audience Creating buyer personas
04 Content Marketing Content creation and its role in digital marketing Content types (blogs, videos, infographics)
05 Social Media Marketing Leveraging social platforms for brand promotion Paid advertising and organic strategies
06 Search Engine Optimization (SEO) Importance of SEO for visibility On-page and off-page optimization
07 Pay-Per-Click (PPC) Advertising Introduction to paid advertising Google Ads and Facebook Ads
08 Email Marketin Building email lists Effective email campaigns and automation
09 Digital Marketing Trends Current trends and future predictions AI, chatbots, and voice search
Conclusion and Takeaways 10 Summarize key points Encourage further exploration and learning