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Branded Content That Gets ROI

Every business know they should "Think like publisher" and create branded content. But a business has different goals - they're not only looking for an audience and eyeballs. A business owner or CMO needs to know how to make content that supports the business goals and gets ROI.

SalFalko
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Branded Content That Gets ROI

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  1. BRANDED CONTENT THAT GETS ROI #AMAIE_Content

  2. BRANDED CONTENT • A form of content that blurs the conventional distinctions between what constitutes advertising and what constitutes editorial. Wikipedia • Any content that can be associated with a brand in the ‘eye of the beholder.’ • The future of the marketing department is half marketing, half publishing – Content Marketing Institute #AMAIE_Content

  3. #AMAIE_Content

  4. ROI = An [Engaged] Audience

  5. Set Goals • Where are you now? • Where do you want to be? • How are you going to get there? • Who do you want to reach? • Where are they active online? • Who do they talk to? • What are their problems? • What do they say about you and your brand? • How will you measure success?

  6. RM3= $$$ The Right Message The Right Market The Right Media .

  7. THE MARKET

  8. The Media Landscape

  9. The Message

  10. MONITOR YOUR MARKET

  11. ANALYZE THE STREAM •Who is talking about you? •What are they saying? •Where are they saying it? •Is it positive or negative? • Find Intent Statements, Problems and Questions

  12. CONTENT STRATEGY questions

  13. CREATE CONTENT

  14. VISUAL STORYTELLING

  15. DEMAND FOR VISUAL CONTENT

  16. Resources: Android iPhone PowerDirector KineMaster Pro iMovie Pinnacle

  17. BIG VISUALIZATION

  18. ANIMATED EXPLAINER VIDEOS

  19. SLIDESHARE

  20. MANAGE

  21. DISTRIBUTE

  22. AMPLIFY

  23. ENGAGE

  24. MEASURE http://sendible.com/partners/meritus

  25. RECAP • Listen to your audience • Analyze the content gathered • Set goals and metrics • Base your content strategy on the research data • Create content that meets needs and fills gaps • RM3 = $$ • The media market has changed – you need to be visible • Understand SEO • Learn to make killer visual content • Boost your content with paid syndication and remarketing – to the right audience at the right time.

  26. QUESTIONS? Follow me on Twitter @sallyfalkow sally@meritusmedia.com

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