1 / 15

THE THREE AGES OF BRANDED CONTENT

THE THREE AGES OF BRANDED CONTENT. RUPERT BRITTON CREATIVE & STRATEGY DIRECTOR, LIQUIDTHREAD 6 TH FEBRUARY 2014. ‘CONTENT’. “THE THINGS THAT ARE HELD OR INCLUDED IN SOMETHING” OXFORD DICTIONARY. THE RESURGENCE OF BRANDED VIDEO. THREE AGES OF BRANDED VIDEO CONTENT.

giona
Download Presentation

THE THREE AGES OF BRANDED CONTENT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. THE THREE AGES OF BRANDED CONTENT RUPERT BRITTONCREATIVE & STRATEGY DIRECTOR, LIQUIDTHREAD 6TH FEBRUARY 2014

  2. ‘CONTENT’ “THE THINGS THAT ARE HELD OR INCLUDED IN SOMETHING” OXFORD DICTIONARY

  3. THE RESURGENCE OF BRANDED VIDEO

  4. THREE AGES OF BRANDED VIDEO CONTENT 3.COMMODOTISATION OF CONTENT (PRESENT) THE SOAP (1950-60s) 2. BROADBAND BRAVADO (2000s)

  5. THE AGE OF THE SOAP OPERA 1937-2009

  6. ‘BLURRING THE LINES BETWEEN WHAT CONSTITUES ADVERTISING AND PROGRAMMING’ TEXACO STAR THEATER(US 1950s) JIM’S INN(UK 1960s)

  7. ENTERTAINMENT & AUTHENTICITY ARE KEY “I’m not sure what’s branded and what’s non-branded entertainment anymore.At the end of the day, it’s entertainment. You have to play by the rules of the audience, and they want to watch something engaging on an emotional level. Authenticity is the key because if it isn’t there, the consumer will call you on it.” WERNER BRELL RED BULL MEDIA

  8. THE SECOND AGE: BROADBAND BRAVADO BMW’s THE HIRE (2001 & 2002) BUD.TV (2007-2009)

  9. THE THIRD AGE: THE COMMODITISATION OF CONTENT

  10. KEPT AFLOAT BY PAID NATURAL / NATIVE VIEWS BRANDED VIDEO B BRANDED VIDEO A BRANDED VIDEO A

  11. CONTENT DECONTAMINATES PAID FOR ADVERTISING

  12. “NOWADAYS PEOPLE KNOW THE PRICE OF EVERYTHING AND THE VALUE OF NOTHING” OSCAR WILDE

  13. STORYTELLING BLENDING BRAND NEEDS WITH AUDIENCE DEMANDS DATA DRIVEN UNDERPINNING CONTENT STRATEGIES THROUGH DATA & ANALYTICS

  14. LIQUIDTHREAD 2.0 SPECIALISTS IN: EXPERIENTIAL SPONSORSHIP PRODUCTION SEARCH SOCIAL ADVERTISING

  15. THANK YOU!

More Related