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Mistakes which ruin CRM and sales process

You might be doing well with the help of an online CRM software, or if you are planning to make use of an online CRM software in your business, it is necessary to know about the mistakes which may ruin the CRM and your sales process.<br>

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Mistakes which ruin CRM and sales process

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  1. Mistakes which ruin CRM and sales process SalesBabu CRM For Small/Medium Size Business & Startups M: +91 9611 171 345 Email: sales@salesbabu.com

  2. What is CRM? Customer Relationship Management is an approach in order to manage the company’s interaction with the current customer. It is one such management process in which the companies can maintain a good relationship and stay connected to the customers. In turn it also improves the profitability of the company. This tool is an online software which helps you to keep a track on the sales activities as well as the customer interactions, thus known as an online CRM software. M: +91 9611 171 345 Email: sales@salesbabu.com

  3. FAIL OF CRM SOFTWARE • Joanne Correia, Gartner research veep, says “CRM will be at the heart of digital initiatives in coming years.” Studies on online CRM implementation shows that cloud-based CRM is on the rise, representing 40% of use, but at the same time there is a rising number of CRM failure which is the cause of major concern towards the abstract mindset about cloud CRM implementation. • In fact, according to the study, CRM initiative fails majorly due to lack of clear understanding of customer expectation (53 percent), lack of proper management (43 percent), lack of executive sponsorship (38 percent), and CRM not being dealt as a priority product (38 percent). These studies overall claims a CRM failure rates between 47% and 63% for new CRMs for multiple industry solutions. M: +91 9611 171 345 Email: sales@salesbabu.com

  4. MISTAKES THAT RUIN CRM AND SALES PROCESS LOADED PIPELINES A CRM application provides a sales pipeline which is an extensive visual display of the opportunities at different stages of your sales process. It helps you to keep track of every deal as and when it moves through the sales pipeline. But if your online CRM is loaded with pipelines, it can be a challenging task to collect the relevant data and get an overall outlook of the sales. You can differentiate the leads by their sources if there are too many pipelines. Custom fields will help you to differentiate leads instead of creating a new pipeline. M: +91 9611 171 345 Email: sales@salesbabu.com

  5. INVOLVEMENT OF EXCESSIVE STEPS IN SALES CYCLE The main stages of sales process are- • Leads • Appointment • Qualification • Presentation • Objectives • Sale • Referrals These stages are the basic stages of a sales process but the prospect customers do not act the same as that of your qualified customers. Knowing which sales stage is required in your sales CRM pipeline for the customer is the initial step to move. Few customers may require 3 stages i.e, first interest, meeting and agreement. Thus, do not exceed more than 7 basic steps of the pipeline as it may result in dilution of the process and you may not get effective information from the stages of the pipeline. M: +91 9611 171 345 Email: sales@salesbabu.com

  6. NOT MAKING USE OF CUSTOM FIELDS Custom fields helps you to differentiate leads, you need to make use of them. The custom profile fields feature gives you an insight about where you need to obligate your resources. When you get a clear picture about your target groups, regions etc you can get an overall outlook of your sales and also figure out where you can improve yourself or focus more. M: +91 9611 171 345 Email: sales@salesbabu.com

  7. IGNORANCE ON CONVERTED AND UNCONVERTED LEADS There are basically three types of leads - the hot lead, cold lead and warm lead. But when you ignore over the number of converted or unconverted leads, you will waste more time on finding what is going on in the sales management of your business. And when you keep your pipeline clear the CRM will also help you work productively and efficiently without any confusions or incomplete information. M: +91 9611 171 345 Email: sales@salesbabu.com

  8. POOR ANALYSATIONS The cloud CRM software provides the real inside of complex raw data captured and reproduced for decision making at a single dashboard. The presentations of requisite data in the form of graphical charts, metric analytics and more crisp MIS reports ensures saving of your time and will also help you to measure your business competence in meeting the demands of your customers. But if you are not analyzing the data available on your online CRM software, then you are surely missing out on something! M: +91 9611 171 345 Email: sales@salesbabu.com

  9. TIPS BEFORE IMPLEMENTING CRM • Know the fact that a CRM application is not “One size fits all”. You will require different functionalities depending upon your industry and size. So before you choose the best cloud CRM software know your requirements. • You should research as much as you can, read reviews, take trials, communicate with customer service team and then select the software which is meeting all your requirements. • Do not judge an online CRM software with its face value. Check out its features and test it out! The expert will take you through the usage of the software where you can clear all your doubts regarding its usage. Once you feel that you are satisfied with its functionality, you can get along with the further procedures. • The necessary processes required for integration are process training and well planned operations. M: +91 9611 171 345 Email: sales@salesbabu.com

  10. CONCLUSION As much as you believe that an online CRM software is one of the best business tools or a business strategy or a valuable asset to the business that helps to enhance your business, you cannot neglect the fact that a poor maintained CRM software can also ruin your sales process. Know what are your requirements are, plan according to your goals and prioritize the user explorance. But, if you are still not working on the mistakes, you may result in ruining your sales process though you implemented a CRM. Make sure that you choose the right CRM to explore its magic!! M: +91 9611 171 345 Email: sales@salesbabu.com

  11. Many Businesses trust Salesbabu, including M: +91 9611 171 345 Email: sales@salesbabu.com

  12. All Right Reserved © 2007- 2019 SalesBabu Business Solutions Pvt. Ltd

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